Best Google Ads Management Software in 2026: 8 Tools That Still Exist (and 6 Lists Get Wrong)

Every price and product status in this guide was verified against live vendor pages in July 2026. If a number looks different when you check, trust the vendor’s pricing page and tell us — we re-verify this list quarterly.

Here is an uncomfortable fact about the search results you just clicked through: several of the roundups ranking for “best Google Ads management software” in mid-2026 still recommend tools you cannot buy. Some list Shape.io, whose self-serve product was retired after a 2021 acquisition. Some list Kenshoo, a name that stopped existing in 2021 when the company rebranded to Skai. Some still recommend WordStream Advisor, the paid software discontinued for subscribers at the end of January 2022. These aren’t obscure footnotes — they’re entries in currently ranking “2026” listicles that were plainly never re-checked. The error runs in both directions, too: other lists write off Marin Software as bankrupt, when Marin emerged from Chapter 11 on 5 September 2025, was taken private and is selling again.

So this guide starts from a rule the others skipped: every tool below was confirmed alive, purchasable, and priced as stated in July 2026. There’s also a section at the end naming the tools you should stop seeing recommended, with dates, so you can spot a stale list in the future.

Two disclosures before we begin. First, Keyword Ninja — the first tool on this list — is our product. This is a vendor-written comparison; read it with that skepticism, and note that we tell you plainly, more than once, when a competitor is the better buy. Second, this guide is deliberately Google Ads-specific. If you manage spend across Microsoft, Meta, or Amazon and want one tool for all of it, our broader PPC management software comparison is the better read. Here, we go deep on one platform instead of wide across four — including two free tools from Google itself that cross-platform roundups always ignore.

What “Google Ads management software” actually has to do in 2026

The phrase gets used loosely, so let’s pin it down. Managing a Google Ads account in 2026 means a specific set of recurring jobs:

• Search-term review and negative keywords. Google matches your keywords to real queries far more loosely than it used to, so a steady stream of irrelevant queries drains every account. Reviewing search terms and adding negatives is the single highest-frequency management task — and the most tedious one, which is why so much software targets it. (For how much money this typically leaks, see our guide to wasted ad spend.)
• Structure work. Building and reorganizing campaigns, ad groups, keywords, and ads — often in bulk, across accounts. This is editing work, not analysis work, and the best tool for it is free (more on Google Ads Editor below).
• Performance Max oversight. PMax campaigns spend real money with limited visibility. Google has opened them up meaningfully — search-terms reporting became native, and the negative-keyword cap jumped from 100 to 10,000 in March 2025 — but the raw data still needs interpretation: is PMax finding new customers or cannibalizing your brand searches? Which channels inside it convert?
• Waste detection. Finding the keywords, terms, and placements that spend without converting, and acting on them before the next month’s invoice.
• Oversight of automation you don’t control. Smart Bidding sets your bids; you can’t out-click it. What’s left for humans — and for software — is everything Smart Bidding doesn’t touch: structure, negatives, budgets, creative, and catching the days when the automation drives into a ditch.

One more distinction that shapes the whole market: scripts versus no-code. Google Ads has a built-in JavaScript scripting environment that can automate almost anything — free, powerful, and entirely your problem to maintain. Every paid tool on this list is, in one sense, a subscription to not maintaining scripts. Whether that trade is worth it depends on your team, and we treat scripts as a legitimate option below rather than pretending they don’t exist.

The comparison at a glance

Eight entries, all confirmed live in July 2026. Two of them cost nothing and come from Google — a fact most roundups omit, presumably because free official tools don’t pay affiliate commissions. This guide contains no affiliate links, so we can afford to tell you when the free option is the right one.

How we picked

• The still-exists test. Verified live and purchasable on 25 July 2026, with every price taken from the vendor’s own page — or, where the vendor publishes none, labelled as a third-party estimate rather than invented. Sounds like a low bar; as the skip-list below shows, several ranking lists don’t clear it in either direction.
• Google Ads depth over platform breadth. A tool that does one platform well beats a dashboard that does four platforms shallowly — for this guide’s reader, who lives in Google Ads.
• Finds problems vs. fixes them. Audit tools show you the leak; management tools patch it. Both are legitimate, but they’re different products at similar prices, and we label which is which.
• PMax handling. Displaying PMax data is table stakes in 2026. We looked at what each tool does with it.
• Price floor, not price ceiling. The actual cheapest way in, because for most readers the tool budget competes directly with the ad budget.

One deliberate exclusion: ROI Hunter, which some older lists include, is product-feed and catalog-ad software for retail e-commerce — a different category solving a different problem, so it isn’t compared here. To be clear, it is very much alive: it was acquired by Pattern Group Inc. (Nasdaq: PTRN), announced 3 December 2025, and is live under Pattern.

1. Keyword Ninja — find the waste, fix it in the same click

Our product, listed first, with the case for it and then the case against it.

What it is: a Google Ads optimization suite organized around one loop — sync the account, surface what’s wasting money, apply the fix without leaving the screen. It’s Google Ads only, by design.

What that looks like for the jobs listed above:

• Search terms: a card-deck review mode (Search Terms Ninja) that deals you one term at a time — swipe to add a negative, swipe to promote to a keyword, skip. Decisions are applied back to Google Ads in batch. It turns an hour of spreadsheet triage into minutes, and it works on your phone. There’s also a classic table view, bulk actions, and n-gram analysis — no script installation required.
• Waste detection: wasted-spend analysis runs on every plan, including the free one, with published thresholds rather than a black box: zero-conversion keywords flagged at 30+ clicks and $25+ spent; money-burning search terms at $10+ with no conversions. Disagree with the thresholds if you like — at least you know what they are.
• Performance Max: PMax analysis built to produce verdicts, not dashboards — whether PMax is cannibalizing your brand searches, which of its channels spend without converting, and which junk placements to exclude, with the action attached.
• Click fraud: Ninja Shield, included in the Pro plan, detects repeat-clicker IPs and applies exclusions automatically. Standalone click-fraud tools charge roughly $99–349/month for this job alone (ClickCease’s range as of mid-2026), which is worth knowing when you compare plan prices.
• The rest: automation rules with dry-run previews, a dayparting heatmap, AI insights and recommendations, scheduled PDF reports (white-label branding on Enterprise), and MCC support for agencies.

Pricing (full breakdown): a genuinely free plan for small accounts; Basic at $99/mo; Pro at $149/mo; Enterprise at $499/mo for up to 25 accounts and 10 members. Each tier is a fixed price with a published monthly ad-spend allowance — $2,000 Free, $10,000 Basic, $50,000 Pro, $500,000 Enterprise — and a flat $2 per $1,000 above it ($1.50 on Enterprise), so the price does not step into a new tier as you grow. Three honest observations about where that sits. None of Optmyzr, Adalysis, or Opteo offers a free plan — a trial, yes; a plan you can stay on, no. Our Basic at $99 is below Opteo’s published $129 entry and below the lowest third-party figure anyone quotes for Adalysis ($126). And we publish every price, including the overage rate, where Optmyzr and Adalysis publish none at all.

Where it is not for you — read this before the pricing convinces you:

• You run Microsoft Ads. Keyword Ninja doesn’t. Adalysis or Optmyzr will serve you better today, full stop.
• You manage multiple ad engines, or you’re an enterprise buyer. If Microsoft, Amazon, Meta, LinkedIn or Yahoo! Japan Ads is a real part of your spend, or procurement wants a long vendor history, that’s Optmyzr’s territory, and we’d rather point you there than disappoint you here. Optmyzr also bundles white-labeled client reporting on its plans, where we gate white-label to our $499 Enterprise tier. The boundary is platform and workflow, not spend: a high-spend account that runs Google Ads only is squarely ours — our Enterprise plan is $499/month, published, against an Optmyzr pricing page that shows no figure at all and a bill that rises with the spend you manage.
• You need 6 to 10 connected accounts on a budget. Opteo’s $129 Basic plan connects 10 Google Ads accounts; our $149 Pro plan connects 5. For that specific shape of agency, Opteo is cheaper and we should say so.
• You’re an agency counting seats and accounts. Adalysis includes unlimited Google Ads accounts, unlimited Microsoft Ads accounts and unlimited users on every tier. We cap Pro at 5 accounts and 3 members and Enterprise at 25 accounts and 10 members.
• You weigh vendor track record heavily. We’re the newest paid tool on this list with the thinnest public review footprint. The free plan exists partly so you can verify us without spending anything.

2. Optmyzr — the multi-engine standard

Optmyzr is the tool the rest of the category gets measured against: founded by ex-Googlers, managing billions in spend, with the deepest toolbox in PPC software — one-click optimizations, a genuinely powerful rule engine, budget pacing, bid strategy management, strong reporting, and some of the best original research published in the industry.

If you run Google and Microsoft (or Amazon) Ads side by side, need enterprise procurement and a long vendor history, or staff an agency with dedicated PPC specialists who want its rule-engine depth and will invest the setup weeks, Optmyzr is probably your answer, and we say that without hedging. What is not by itself a reason to choose it is a big Google-only budget: that account is better served by a flat-priced Google Ads suite than by pricing that climbs with every dollar.

The trade-offs, as of July 2026, starting with the one we got wrong before: Optmyzr does not publish a price. Its pricing page renders a JavaScript spend selector covering $25K to $500K+ in managed ad spend and shows no dollar figure at any position, and its own AI-facts page carries none either. The bill rises with the spend you manage; third-party listings put the Essentials tier somewhere between about $209 and $299/month and contradict each other, so we will not present either as vendor-published. There is no free plan; the trial is 14 days with no credit card, plus a 30-day money-back guarantee on a first subscription. Extra ad accounts are a paid add-on on Essentials and Premium, and only Enterprise includes unlimited ad accounts. Reviewers routinely describe the learning curve in weeks, not days. On a four-figure monthly ad budget, an entry price in that range is a meaningful percentage of your entire spend, and Optmyzr’s data-hungry power features won’t have enough signal to earn it back. If you’re weighing the two, we keep an honest side-by-side at Optmyzr alternatives.

3. Adalysis — ad testing depth, plus Microsoft Ads

Adalysis has been at this a long time, and it shows in the best way: the ad-testing engine is the most rigorous in the category (automatic significance testing across your ad variants, at scale), the audit coverage is broad, and it’s one of the few tools here that treats Microsoft Ads as a first-class citizen rather than an afterthought.

Adalysis publishes no prices: its pricing page renders a monthly-ad-spend slider. Third-party listings put it at roughly $126/month at the low band, rising to about $658/month above $750K in managed spend as of July 2026 — third-party, not vendor-confirmed, and above our $99 Basic plan at the entry end. Its three tiers (Starter, Professional, Enterprise) are support and onboarding tiers layered on that spend-based price, not spend bands, and every tier includes unlimited Google Ads accounts, unlimited Microsoft Ads accounts and unlimited users — a straightforward win over our account and seat caps. The trial is 30 days, extendable to 45 or 60 days on higher tiers; there is no free plan. The honest characterization: Adalysis leans toward finding problems — it’s an alert-and-audit engine at heart, surfacing issues for you to review and resolve, and reviewers tend to describe it as a professional’s instrument panel rather than a do-it-for-me tool. If you want deep diagnostics, run Microsoft Ads alongside Google, or care about ad testing above all else, it’s a strong pick. If you want the software to apply the fixes with minimal ceremony, look at Opteo or at us.

4. Opteo — the cleanest suggestion workflow

Opteo does one thing with real polish: it watches your Google Ads accounts continuously and produces a queue of prioritized improvement suggestions — pause this keyword, add this negative, fix this budget — each with the supporting data attached and a one-click apply. For a solo manager or a small agency, the review-and-approve rhythm is genuinely pleasant, and it’s Google Ads-only by design, like us.

Opteo publishes plain prices: Basic $129, Professional $249, Agency $499 per month, with a custom Enterprise tier (list price as of July 2026). The tiers cap accounts and managed spend together — Basic 10 accounts and $25,000/month, Professional 25 and $100,000, Agency 75 and $250,000 — with data refreshing every 24h, 12h or 6h by tier, and two months free on yearly billing. There is no free plan, and Opteo does not publish a trial length. Note that its $129 Basic plan connects 10 accounts where our $149 Pro connects 5 — for a 6-to-10-account agency, Opteo is simply cheaper. Limitations worth knowing: you’re working from Opteo’s suggestion menu — if the improvement you need isn’t a card in the queue, the tool has less to offer — and PMax treatment is lighter than its search-campaign coverage. But if your management style is “show me what to approve today,” Opteo executes that style about as well as it can be executed. It’s the competitor we’d most readily recommend to someone who found our interface too opinionated.

5. TrueClicks — the audit that admits it’s an audit

TrueClicks is deliberately analysis-only: continuous, scored account audits across a long checklist of best practices, with trends over time — and no automation at all, on purpose. The team’s position is that action belongs to the account manager; the software’s job is to never let anything slip unnoticed.

The pricing structure is unusual and genuinely generous at the bottom: free forever below roughly $50,000/month in managed spend, with unlimited Google Ads and Microsoft Ads accounts, unlimited users on the same email domain and no credit card required, plus a 30-day trial with no spend limit (TrueClicks pricing page, checked July 2026). Above the free threshold it prices at roughly 0.25% of managed ad spend; TrueClicks publishes no plain tier table, and third-party listings put the first paid band at about $249/month up to $100K in spend. Worth stating plainly: below $50K/month TrueClicks covers more accounts for free than our own one-account free plan does. That makes it an easy recommendation as a second tool: if you’re under the threshold, a free continuous audit costs you nothing and occasionally catches things your primary tool’s model doesn’t cover. Just be clear-eyed about what you’re getting — a beautifully organized list of problems, every one of which you’ll fix by hand somewhere else. As a primary management tool for a busy account, that’s half the job.

6. Google Ads Editor — the free official tool everyone should install

This is the entry cross-platform listicles always skip, and it’s the easiest recommendation in this guide: Google Ads Editor is Google’s official, free desktop application for bulk editing, and you should have it installed regardless of what else you buy.

What it’s for: structure work at volume. Download your accounts, make changes offline — bulk find-and-replace across thousands of keywords, copy campaigns between accounts, mass-edit ads, import changes from CSV — review everything as a draft, then post it all in one push. For building out a new campaign structure, executing a large restructure, or applying the same change across an MCC full of accounts, nothing else on this list comes close, at any price.

What it’s not: management software in the monitoring sense. Editor doesn’t watch your account, doesn’t analyze search terms, doesn’t find wasted spend, doesn’t alert you to anything. It’s a power tool for executing decisions you’ve already made, not a system for making them. That’s why it pairs with — rather than replaces — everything else here: the analysis layer decides what to change; Editor is often the fastest way to change it in bulk. Cost: free, official, maintained by Google. The only reason it’s absent from competing lists is that there’s no commission on it.

7. Google Ads scripts — the DIY option, priced honestly

Google Ads ships with a built-in scripting environment: JavaScript that runs inside your account on a schedule and can read reports, adjust budgets, pause entities, send alerts — nearly anything the interface can do. The classic use cases are well-trodden: n-gram search-term reports, budget pacing monitors, broken-landing-page checkers, bid-strategy watchdogs. A large community has published free scripts for all of these, and for a team with a comfortable coder, scripts can replicate a meaningful slice of what the paid tools on this list charge for.

The honest price tag isn’t zero, though — it’s maintenance. You own the code: when Google changes an API or a report format, your scripts break, usually silently, and nobody emails you about it. Authorization expires. The person who wrote the script leaves. Scheduled runs hit time limits on big accounts. None of this is a reason to avoid scripts — it’s the actual cost of them, and it’s the cost every subscription tool here is implicitly priced against. Our rule of thumb: scripts make sense when you have in-house engineering comfort and unusual requirements no tool covers; they make less sense as a money-saver for a busy generalist, because the first silent failure during a spend spike erases years of subscription savings.

8. Blobr — the AI-agent approach, and a caveat we have to state

Blobr represents the newest cohort in this market: AI-agent-style tools that connect to your Google Ads account and continuously propose or apply optimizations with minimal configuration — closer to “hire a junior robot” than “buy an instrument panel.” The AI-native cohort is also cheaper than its reputation: Ryze’s ads product is $89/month, not the $500 that circulates on comparison sites. For how this whole category is evolving and what AI can and can’t yet do in PPC, see our guide to AI PPC management.

We are not quoting a Blobr price and we are not recommending it, for one reason: when we checked in July 2026, every path on blobr.io returned a 404 — homepage, pricing page and product pages, confirmed by direct fetch and through an independent reader proxy. The root was still serving normally as recently as May 2026 and there is no shutdown news, so this may be bot-blocking rather than a dead product, and third-party listings disagree about its entry price by roughly 50%. Open blobr.io in your own browser before you shortlist it.

The trade-offs of the cohort more broadly, not just Blobr’s: young products, fast-moving roadmaps, thin public track records, and an approach that asks for more trust than a review-and-approve workflow does.

Tools other lists get wrong in 2026 (in both directions)

No gravedancing here — real teams built these products and real advertisers relied on them. But a 2026 recommendation list has a duty of freshness, and these entries fail it. Two of them fail it in our own favour, which is why they are corrected rather than deleted. Dates included so you can evaluate any other list you read:

• WordStream Advisor — discontinued for subscribers at the end of January 2022, tied to the AdWords API sunset that April (WordStream’s own notice is no longer online, so that date comes from third-party reporting). LocaliQ retired the self-serve Advisor software and pivoted the brand toward free tools and marketing services. Note what did not go away: wordstream.com is live as WordStream by LocaliQ, and its free Google Ads Performance Grader is still free. Any list recommending Advisor as buyable software is stale; any list saying WordStream is gone is also wrong.
• Marin Software — correction: not gone. Marin filed Chapter 11 on 1 July 2025 and emerged from it on 5 September 2025. Prior equity was cancelled and the company was taken private; its homepage now states it has been acquired by Zax Capital. It is trading, selling and supporting its product, and it publishes Connect from $500+/month on a month-to-month term with a 30-day free trial (list price as of July 2026). Its cheapest published tier starts above our most expensive plan. Roundups still calling it a shutdown — ours included, previously — have it wrong.
• ROI Hunter — also not gone. It was acquired by Pattern Group Inc. (Nasdaq: PTRN), announced 3 December 2025, and its product is live and actively marketed under Pattern. It is a different category from this list (SKU-level catalog and product ads across Meta, Google, Snapchat and TikTok), which is why it is excluded above — not because it stopped existing.
• Kenshoo — hasn’t existed under that name since 2021, when the company rebranded to Skai and repositioned around omnichannel commerce media. Skai is a live enterprise product — but a list recommending “Kenshoo” in 2026 is telling you exactly when its research stopped.
• Shape.io — the PPC budget-management tool was acquired by the agency Brainlabs in 2021, and the self-serve product was retired. The domain lingers in old roundups; the product you could sign up for does not.
• Acquisio — technically alive, but acquired in 2019 and refocused as white-label advertising technology for local-media and reseller channels. It hasn’t been aimed at self-serve Google Ads advertisers for years, which is what lists citing it are implicitly recommending it for.

The pattern worth noticing: every one of these transitions was public, dated, and easy to check. A list that misses them wasn’t checked at all — and that’s a reasonable proxy for how much to trust its prices and feature claims about the living tools, too. The same test applies to us: this guide previously called Marin dead and quoted an unverifiable WordStream customer-loss figure. Both are corrected above.

Which should you pick? A decision guide by monthly spend

Under $2,000/month: spend $0 on software. Genuinely. Install Google Ads Editor for structure work, and run your account on a free tier: our free plan covers wasted-spend detection and the Search Terms Ninja review deck at this scale, and TrueClicks’ free audit adds a second opinion across unlimited Google and Microsoft Ads accounts. At this spend level every software dollar competes directly with ad dollars, and the free stack above covers the jobs that matter. Start with a free audit to see what the waste picture actually looks like before deciding you need more.

$2,000–25,000/month: the $99–149 band is your market. This is where paid management software earns its keep — enough spend that a few percent of waste outruns the subscription. Your candidates: Keyword Ninja Basic ($99) or Pro ($149) if you want detection and fixes in one loop, with click-fraud protection and PMax verdicts included at Pro; Opteo ($129 Basic, list price July 2026) if you prefer a pure review-and-approve suggestion queue — and note its Basic tier connects 10 accounts to our Pro plan’s 5; Adalysis if you run Microsoft Ads too, care most about ad testing, or need unlimited accounts and seats — it publishes no price, and the lowest third-party figure is about $126/month. All three are legitimate at this level — the differences are workflow taste, account limits and what’s bundled, which is why we listed each tool’s limits above.

$25,000+/month, Google Ads only: Keyword Ninja Enterprise. At high spend the decision turns on platform, not budget. If you run Google Ads only, our Enterprise plan is $499/month for up to 25 accounts, published, with a $500,000 monthly ad-spend allowance and a flat $1.50 per $1,000 above it — you do not get moved into a more expensive plan as you grow. Optmyzr, by contrast, publishes no figure at all: its pricing page is a spend selector and the bill rises with the spend you manage. Keep TrueClicks alongside for an independent audit layer and Ads Editor for bulk work. Choose Optmyzr instead if you also run Microsoft, Amazon, Meta, LinkedIn or Yahoo! Japan Ads, need enterprise procurement, want its bundled white-label client reporting, or want its deeper rule engine and have specialists to invest the ramp — that’s what its depth and multi-engine coverage are built for.

Frequently asked questions

Does Google have its own Google Ads management tool?

Several, all free: Google Ads Editor (the official desktop app for bulk editing, covered above), Google Ads scripts (built-in JavaScript automation), and the recommendations tab inside Google Ads itself. What Google doesn’t provide is an independent analysis layer — its recommendations optimize for Google’s definition of account health, which famously includes suggestions that raise your spend. One disambiguation, because it trips up this exact search: Google Ad Manager is a different product entirely — an ad server for publishers who sell ad space. If you buy ads, it’s not for you.

Do I still need management software if Smart Bidding and PMax automate everything?

Smart Bidding automates bids — one variable. It doesn’t review your search terms, add negatives, fix your structure, catch wasted spend, test ads, or notice when performance quietly degrades. PMax automates targeting and placement while giving you less visibility, which increases the value of tooling that interprets what it’s doing. The honest version of “Google automates everything now” is: Google automated the parts it controls, and left you the oversight. Management software exists for the oversight.

How much does Google Ads management software cost in 2026?

The most useful answer starts with a distinction nobody in this category volunteers: half the market does not publish a price. Optmyzr, Adalysis and TrueClicks each render an ad-spend slider and show no dollar figure, so you cannot find out what you would pay without engaging. What is published, as of July 2026: Keyword Ninja $0 / $99 / $149 / $499; Opteo $129 / $249 / $499; Marin Connect from $500+. For the sliders, third-party listings put Adalysis at roughly $126–658/month and Optmyzr’s Essentials tier between about $209 and $299/month — third-party figures that contradict each other, not vendor prices. Below all of that sit genuinely free options: Google Ads Editor, Google Ads scripts, TrueClicks’ free audit under ~$50K/month managed spend, and our free plan. All figures verified 25 July 2026 — this market reprices quietly, so check the vendor page before you commit.

Can software actually manage Performance Max campaigns?

More than most people think, as of 2026. Google made PMax search-terms reporting native and raised the PMax negative-keyword cap from 100 to 10,000 in March 2025 — so the levers exist; the question is whether your tool uses them. Look for software that goes beyond re-displaying Google’s PMax dashboard: cannibalization analysis against your search campaigns, channel-level spend breakdown, and negative-keyword workflows that write back to the campaign. That’s the standard we built our PMax feature against, and it’s a fair test to apply to any tool on this list.

What about agencies managing many accounts under an MCC?

Three things to check before buying: whether the tool connects at MCC level and how the account limit scales (this is where “per account” fees quietly multiply), whether reports can be white-labeled for clients, and whether bulk operations work across accounts. On raw account count the field beats us in places, and it is worth saying so: Adalysis includes unlimited Google and Microsoft Ads accounts and unlimited users on every tier, Adzooma connects unlimited ad accounts even on its free tier, and Opteo’s $129 Basic plan connects 10 accounts to our $149 Pro plan’s 5. Our own limits are 5 accounts and 3 members on Pro, 25 accounts and 10 members on Enterprise, with extra seats at $10/month. On white-label: Optmyzr bundles it, Adzooma includes report branding on its $69 Silver tier, and we gate it to our $499 Enterprise plan — so if branded client reports are the job and budget is tight, we are not the cheapest answer. Google Ads Editor is every agency’s bulk-edit workhorse regardless of what else is in the stack.

The bottom line

The Google Ads software market in 2026 is smaller and healthier than the stale lists suggest: two excellent free tools from Google, a competitive $99–149 band where most advertisers should shop, one dominant high-spend incumbent, and a young AI-native cohort worth watching. The tools that couldn’t survive didn’t — and a buying guide that hasn’t noticed isn’t a buying guide.

Our stake in this, stated plainly one more time: Keyword Ninja is ours, it’s Google Ads-only, it’s the newest name here, and the free plan exists so you can check our claims against your own account without spending anything. The fastest way to do that is the free Google Ads audit — connect an account, see the wasted spend it finds (Performance Max included), and judge the tool by what it surfaces, not by where we ranked ourselves on our own list.