The no-code alternative to Google Ads scripts
Google Ads scripts need a developer, break quietly, and live in a code editor. Autopilot does the same routine work - pausing waste, adding negatives, promoting winners - from a slider and a set of guardrails, with nothing to write and nothing to maintain.
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The boring fixes are the ones you skip
Pausing a zero-conversion keyword, excluding a junk search term, nudging a bid - none of it is hard, all of it is constant, and it is exactly the maintenance that slides when you are busy. Scripts can automate it, but only if you can write and debug them.
Autopilot handles that routine work for you, but on a leash. You decide how much it is allowed to do, on which campaigns, up to what spend - and it never steps outside those lines.
Bounded autonomy, not a black box
One slider, six levels
Slide from Off through White, Green, Brown and Black to Master belt. Lower levels only suggest; higher levels apply the safe, reversible fixes automatically. You move the slider; the belt sets how far Autopilot can go.
Off, suggest, or auto - per category
For each kind of change, choose Suggest and approve it yourself, or Auto and let it apply immediately. Everything applied lands in the Change Log and can be undone at any time.
Hard guardrails
A daily spend ceiling, a cap on changes per day, campaigns Autopilot never touches, and protected brand or competitor terms. Aggressiveness moves the thresholds, never the safety caps.
Want tighter control? Write the rules yourself
Autopilot is the one-slider option. Underneath it is a full rule engine, so you can build specific automations by hand when you want precision instead of presets.
- Blank spend ceiling defaults to 1.25x your recent daily average, so it self-scales.
- Freeze every automatic change for 7, 14 or 30 days during a sale - suggestions keep coming, nothing applies.
- An Activity tab tracks every action and the total saved, all reversible.
From $149 - Autopilot and the full rule engine are on the Pro plan. No developer, no Google Ads scripts to maintain.
Google Ads automation, answered
Is this an alternative to Google Ads scripts?
Yes. It does the routine work people usually write scripts for - pausing wasted keywords, adding negatives, promoting converting terms - without any code to write, host or debug. You configure it with a slider and guardrails instead.
Will it change my account without asking?
Only if you tell it to. Each category can be set to Suggest, where you approve every change, or Auto, where it applies immediately. At the higher levels you explicitly acknowledge that Autopilot will act on its own, and every change is logged and reversible.
How do I stop it going too far?
You set a daily spend ceiling, a maximum number of changes per day, a list of campaigns it never touches, and protected terms like your brand. Aggressiveness tunes how eager it is but never overrides those caps. You can also freeze all changes for up to 30 days.
What if I want more precise control than a slider?
Build your own automation rules. Autopilot sits on top of a full rule engine, so you can define exact conditions and actions by hand when presets are not specific enough.
Automate the busywork, keep the wheel
Connect Google Ads for a free audit, or start on Pro and set your automation level in a minute.