A free Google Ads audit that names your wasted spend in dollars
Connect your account and Keyword Ninja reads the last 90 days, adds up the spend that produced no conversions, and shows you the number - ranked by where it is leaking. It takes minutes, needs no card, and the report lands in your inbox.
Updated
The waste a quick glance never shows you
Most audits hand you a generic checklist. This one runs on your actual account data and quantifies the leaks in money: keywords with clicks and no conversions, search terms that were never going to buy, ads underperforming their own ad group, money-losing keywords, and duplicate keywords competing against each other.
It also checks whether conversion tracking is even recording, because an account that cannot measure conversions cannot be optimized. Every finding is a dollar figure, ranked so the most expensive problem is first.
Connect, scan, read your number
Runs on your real data
Sign in with Google, and the audit pulls 90 days of your keywords, search terms and ads, then runs the same wasted-spend checks a careful manager would - across the whole account at once.
Ranked by cost, in dollars
Zero-conversion keywords, junk search terms, weak ads, money-losing keywords and duplicates, each totaled in your own currency so you know exactly what the waste is worth before you touch anything.
Private by design
The report is a numbers-only summary. Once it is built, the raw keyword and search-term text is purged, and you can delete your data entirely with one click at any time.
Where the audit ends, the full suite begins
The audit is focused on Search waste - the fastest money to find. It connects to your whole account, and the deeper tools pick up from there once you are in.
- Performance Max gets its own transparency suite - search terms, cannibalization and channel verdicts - inside the app.
- Dayparting, click-fraud protection and automations go beyond what a one-time audit can show.
- One free audit every seven days; the report is emailed to your verified address.
Free - the audit costs nothing and needs no plan. If you decide to act on what it finds, paid plans start at $99 a month.
The free Google Ads audit, answered
Is the audit really free?
Yes. It costs nothing, needs no credit card, and there is no sales call. You connect your Google Ads account, the audit runs, and you get your wasted-spend number.
What does the audit actually check?
The wasted spend in your Search campaigns: zero-conversion keywords, junk search terms, underperforming ads, money-losing keywords and duplicate keywords - each quantified in your currency. It also flags if conversion tracking is not recording.
Does it audit Performance Max?
The audit itself is focused on Search waste, where the fastest savings are. It connects to your whole account, and Keyword Ninja's Performance Max suite - search terms, cannibalization and channel verdicts - picks up from there once you are inside the app.
What happens to my data?
The report is a numbers-only summary. After it is built, the raw keyword and search-term text is deleted, and you can purge everything - including the connection - with one click whenever you want.
See your wasted spend for free
Connect Google Ads and get your audit in minutes - no card, no commitment.