Performance Max starts pulling landing-page images into every new campaign on December 4, sourced videos are already on by default, Search campaigns on the Display Network change in February 2027, ads in AI Mode reach 10 more countries, and one Demand Gen headline sounds worse than it is. Every change checked against Google's own pages, with what to do about each.
Google Ads updates
Google Ads updates: every change that needs action, month by month
Google changes Google Ads every few weeks, and most changes arrive switched on. Once a month we go through what changed, check each item against Google's own help pages and announcements, and write down what it means for your account and what to do about it.
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Performance Max starts pulling landing-page images into every new campaign on December 4, sourced videos are already on by default, Search campaigns on the Display Network change in February 2027, ads in AI Mode reach 10 more countries, and one Demand Gen headline sounds worse than it is. Every change checked against Google's own pages, with what to do about each.
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Automated promotions turned on by default, a stricter business-name policy for resellers, DSA moving to AI Max, the end of the Search language setting, new PMax controls and a bidding change for budget-limited campaigns. Every change checked against Google's own pages, with what to do about each.
How we check each change
Google's own pages first.
Every item links to the help-center page, policy page or blog.google announcement it came from.
Dates and availability stated.
If a feature is US-only, or not available in Hebrew or in Israel yet, we say so.
Rumors labeled.
Where industry chatter goes further than Google does, we flag it instead of repeating it.
Frequently asked questions
How often does Google Ads change?
There is no fixed schedule. Google ships product changes, policy updates and new default settings throughout the month. Some are announced on blog.google weeks ahead; others are only documented in the help center. That is why we publish one checked summary a month.
Do these changes apply in every country?
No. Many features launch in the US or in English first. Each update says where a feature is available and calls out when it is not yet available in Israel or in Hebrew.
How do I know which changes affect my account?
Every update ends with a checklist: the action, who it applies to, and by when. If you would rather see what your own account is spending without converting, the free audit shows it in a few minutes.
See what your own account is wasting
The free Google Ads audit shows where your account is spending without converting. Read-only, a few minutes, numbers only.