Adalysis finds the problems. Keyword Ninja fixes them.
Adalysis is a respected ad-testing and auditing tool built by Brad Geddes. Its reviewers' most common critique is also its clearest gap: it is better at surfacing issues than at resolving them. That gap is where Keyword Ninja lives.
Updated
Prices verified 2026-07-25 - always check the vendor's own pricing page.
Adalysis has real pedigree. Brad Geddes literally wrote the book on advanced Google Ads, and it shows in the product's ad-testing discipline and audit depth. It also covers Microsoft Ads as well as Google, every tier includes unlimited Google Ads accounts, unlimited Microsoft Ads accounts and unlimited users, and the trial is 30 days, extendable to 45 or 60 days on higher support tiers (Adalysis pricing page, checked July 2026). If your core job is rigorous ad A/B testing, Adalysis is one of the best tools you can buy.
But there is a recurring theme in Adalysis reviews: it identifies problems and rarely fixes them. Reviewers also frequently describe the interface as dated and the data as refreshing on roughly a 24-hour cycle. Those are reviewer impressions rather than vendor-published specifications, but they are consistent, and for an advertiser who wants to move from insight to action in the same session they describe real friction.
Keyword Ninja is built around action. The wasted-spend scan does not just list zero-conversion keywords and junk search terms - it lets you exclude them in one click, stage the changes, and push them to Google Ads. The Search Terms deck turns the review into a swipe-left / swipe-right decision. And it starts free and publishes every price, where Adalysis publishes none: its pricing page renders a monthly-ad-spend slider, and third-party listings put it at roughly $126/month at the low band rising to about $658/month above $750K in managed spend, as of July 2026.
Adalysis alternatives, ranked
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1
Keyword Ninja Our pick
Free; from $99/moBest for: Advertisers who want to apply fixes, not just read reports
Finds wasted spend and acts on it: one-click negatives, a swipe-to-decide Search Terms deck, Performance Max verdicts with negatives to the 10,000 cap, rule-based automations and Autopilot, and included Ninja Shield click-fraud protection. Google Ads only. Free tier to start.
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2
Adalysis
No published price; ~$126-658/mo per third-party listings (July 2026)Best for: Rigorous ad A/B testing and Google + Microsoft Ads
The specialist's choice for ad experimentation and account auditing, with Microsoft Ads coverage, unlimited accounts and users on every tier, and a 30-day trial extendable to 45 or 60 days. Adalysis publishes no prices - its pricing page is a monthly-ad-spend slider, and the $126-658 range above comes from third-party listings, not from Adalysis. Its three tiers (Starter, Professional, Enterprise) differ on onboarding and support response, not on spend bands. Reviewers say it is weaker on applying fixes and call the UI dated - but few tools test ads as thoroughly.
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3
Opteo
$129/mo Basic (list price as of July 2026)Best for: A polished recommendation-approval workflow
The highest-rated tool in the category on Capterra, design-led and Google-Ads-only. A strong alternative if you want recommendations presented beautifully and approved one by one.
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4
Optmyzr
No published price (spend selector; checked July 2026)Best for: Multi-engine agencies and enterprise workflows
Deeper and pricier, spend-tiered, and worth it when you need Google, Microsoft and Amazon in one tool, or want its deeper rule engine and will invest the ramp. Overkill for a Google-only account.
Insight without action is only half the job
The reason 'finds problems, rarely fixes them' shows up so often in Adalysis reviews is structural, not accidental - Adalysis is an analysis-and-testing tool by design, and applying its findings happens back in the Google Ads interface. For a specialist who lives in that interface, that is fine. For an advertiser who wants to review, decide, and apply in one place, every finding becomes a to-do list they still have to work through by hand. Keyword Ninja was built to close that gap: a flagged zero-conversion keyword comes with a pause button, a wasteful search term comes with a one-click negative, and a batch of staged changes pushes to Google Ads together. The insight and the fix live on the same screen.
When Adalysis is the better choice
If systematic ad A/B testing is the heart of your workflow, Adalysis is hard to beat. Its ad-testing engine, statistical rigor, and the credibility of Brad Geddes behind it are genuine advantages, and Keyword Ninja does not try to match that depth of ad experimentation.
Here is where Adalysis beats us, stated plainly: Adalysis includes unlimited Google Ads accounts, unlimited Microsoft Ads accounts and unlimited users on every tier, where our Pro plan caps you at 5 accounts and 3 members and our Enterprise plan at 25 accounts and 10 members. For an agency counting seats and accounts, that is a real advantage. Keyword Ninja is Google Ads only. If a real share of your spend runs on Microsoft, Adalysis manages both from one place and Keyword Ninja cannot. And its 30-day trial, extendable to 45 or 60 days on higher support tiers, lets you evaluate it thoroughly before committing - a fair offer worth taking up if ad testing is your priority.
The verdict
- You want to fix, not just find - Keyword Ninja - one-click negatives, the swipe deck, automations, and Autopilot turn findings into applied changes.
- Ad testing, unlimited accounts and seats - Adalysis - its ad-experimentation depth is a genuine strength, it covers Microsoft Ads too, and every tier includes unlimited accounts and users.
- Budget-sensitive - Keyword Ninja starts free and publishes every price. Adalysis has no free plan and publishes no prices - its pricing page is a spend slider, and the lowest figure any third-party listing shows is about $126/month as of July 2026, above our $99 Basic plan.
Frequently asked questions
Is Adalysis good?
Yes - it is a well-regarded ad-testing and auditing tool, especially for advertisers who run structured ad experiments and who also use Microsoft Ads. Its main weakness is that it surfaces issues more than it resolves them.
What does Keyword Ninja do that Adalysis does not?
It applies fixes directly - one-click negative keywords, a swipe-to-decide search-term deck, rule-based automations, Autopilot, and included click-fraud protection - rather than mainly reporting what is wrong.
Does Keyword Ninja support Microsoft Ads?
No. Keyword Ninja is Google Ads only. Adalysis covers both Google and Microsoft Ads, which is a reason to prefer it if you run both.
Which is cheaper?
Keyword Ninja Basic is $99/month, published. Adalysis does not publish prices at all - its pricing page renders a monthly-ad-spend slider - and the lowest figure any third-party listing shows for it is about $126/month as of July 2026. Adalysis also has no free plan, where we do. So on the evidence available we are cheaper at entry, not level with it. Check their slider at your own spend level before deciding.
Stop reading reports. Start cutting waste.
Keyword Ninja finds the wasted spend in your Google Ads and lets you exclude it in one click. Run the free audit and see it on your own account.