Find the wasted ad spend in your Google Ads account
Keyword Ninja reads every keyword, ad, and search term in your account, finds the spend that produced zero conversions, and ranks each leak by exactly what it is costing you. Free on every plan, including the free one.
Updated
Most accounts leak budget where nobody looks
Keywords that used to convert quietly stop converting. Search terms you never chose start eating budget. The waste rarely shows up on the main dashboard, so it compounds month after month while your reports still look fine.
Keyword Ninja pulls your own Google Ads data and runs the checks a careful manager would run by hand - only across the whole account at once, and ordered so the most expensive problem is the first thing you see.
Four kinds of waste, on one screen
Zero-conversion keywords
Keywords with at least 30 clicks and 25 dollars of spend that produced zero conversions. The full cost is counted as recoverable, because none of it bought you anything.
Junk search terms
Search terms with 5 or more matches, zero conversions, and at least 10 dollars of spend - the queries quietly draining budget that belong on a negative list.
Weak ads and duplicates
Ads whose click-through rate is less than half their ad group's average, plus duplicate keywords competing against each other inside the same campaign.
Ranked by cost, so you fix the expensive thing first
Every leak is scored by real dollars, not by a vague health grade. You work top-down: fix the 600 dollar problem before the 6 dollar one, and stop the moment the numbers get small.
- Analyzes a 30-day window by default, adjustable from 1 to 180 days.
- Looks only at active keywords, ads, and search terms, so nothing paused clutters the list.
- Read-only until you approve - nothing changes in Google Ads without a click from you.
From $0 - wasted-spend analysis is free on every Keyword Ninja plan, and every Keyword Ninja price is published. Optmyzr publishes none: its pricing page is a spend selector showing no dollar figure (checked July 2026).
Wasted ad spend, answered
What counts as wasted ad spend?
Spend that produced no conversions: keywords with clicks but no sales, search terms that were never going to buy, and ads that underperform their own ad group. Keyword Ninja quantifies each in dollars.
How does Keyword Ninja decide a keyword is wasting money?
The default rule is 30 or more clicks, 25 dollars or more in spend, and zero conversions in the window. Those thresholds are deliberately conservative so you are not chasing noise.
Is the wasted-spend report really free?
Yes. Wasted-spend analysis is available on every plan, including the free tier. There is no separate add-on for it.
Will it change my account automatically?
No. Keyword Ninja only reads and analyzes your account. Every negative keyword or pause is applied only after you approve it.
See what your account is wasting
Connect Google Ads for a free audit and get your wasted spend ranked by cost in minutes.