Free negative keyword lists for Google Ads
Curated lists of irrelevant terms - jobs, free, cheap, DIY, adult, and more - to block wasted clicks before they cost you. Copy them or download them by category. English and Hebrew.
Updated
Free & Cheap
33 termsSearch terms chasing free or rock-bottom-price versions of a paid product/service — traffic unlikely to convert.
View listJob Seekers
33 termsEmployment and career-related searches (jobs, resumes, salaries) landing on commercial ad groups by mistake.
View listDIY & Info
33 termsInformational "how to do it yourself" queries from users looking to avoid paying for the service.
View listUsed & Rentals
32 termsSearches for second-hand, used, or rental alternatives when the advertiser sells new/purchase-only.
View listEducation
31 termsAcademic, course, or study-related searches unrelated to the commercial offering.
View listTech & Piracy
32 termsCracked software, torrents, keygens, and piracy-adjacent tech searches.
View listB2B / Wholesale
30 termsBulk, wholesale, or business-buyer searches misaligned with a B2C/retail offering (and vice versa).
View listReviews & Media
31 termsReview, comparison-article, video, and general media research queries with no purchase intent.
View listAdult / Explicit
23 termsAdult or explicit-content searches irrelevant to the advertiser and risky for brand safety.
View listComplaints & Legal
32 termsComplaint, scam-report, lawsuit, and legal-recourse searches — reputational risk, not sales intent.
View listSupport & Login
29 termsExisting-customer support, login, and account-access searches that shouldn't be paying for a new-customer click.
View listComparison Shoppers
13 terms"Vs", "alternative to", and price-comparison searches aimed at competitors rather than a purchase decision.
View listKids & Toys
14 termsChildren's products and toy-related searches irrelevant to non-kids advertisers.
View listGovernment & Public
17 termsGovernment office, municipal, and public-service searches misrouted to a private commercial account.
View listHomemade & Natural
13 termsDIY-at-home, homemade, and natural/organic-alternative searches when the advertiser sells a manufactured product.
View listWeather & News
14 termsWeather forecasts and news-headline searches picked up by broad match with no commercial intent.
View listGambling & Betting
13 termsGambling, betting, and lottery searches — irrelevant traffic and a brand-safety risk for most advertisers.
View listGames & Entertainment
14 termsVideo game, mobile game, and general entertainment searches unrelated to the advertiser's product.
View listNegative keyword lists for your industry
Pre-mixed lists for the accounts we see most: the right categories for the vertical plus industry-specific negatives you will not find in a generic master list - and a short list of terms your industry should NEVER block.
Accountants & CPAs
Tax season floods search with free-filing tools, form downloads and DIY software questions. This list keeps your firm out of the...
View listAuto repair shops
YouTube taught everyone to change their own oil, and parts chains spend millions on the words around it. This list blocks DIY tutorials,...
View listCleaning services
Cleaning-service campaigns leak in two directions: job seekers (cleaning is one of the most-searched job categories on Google) and...
View listDentists
Dental clinics burn budget on three crowds: people looking for dental jobs and hygienist programs, people trying to fix a tooth at home,...
View listEcommerce stores
Marketplace bargain hunters, coupon stackers and review readers click like buyers and convert like tourists. This list blocks the...
View listElectricians
Wiring diagrams, code questions and apprenticeship searches soak up electrician budgets. Block the learners and the DIYers; keep the...
View listGeneral contractors & remodeling
Remodeling search is dominated by DIY renovation content, big-box store runs and permit questions. This list blocks the self-builders...
View listGyms & fitness studios
Home-workout content and equipment shopping dwarf gym-membership search. This list blocks the at-home crowd, trainer-certification...
View listHVAC companies
HVAC search is flooded with certification seekers, filter-size lookups and window-unit shoppers. This list keeps your budget on repair...
View listInsurance agencies
Insurance search is thick with licensing-exam prep, carrier job hunts and government-program lookups. This list keeps independent...
View listLandscaping companies
Idea browsers and mulch calculators dominate landscaping search. This list blocks inspiration, DIY and equipment queries so your budget...
View listLaw firms
Legal clicks are among the most expensive on Google Ads, which makes waste hurt double. This list blocks law students, paralegal job...
View listLocksmiths
Lock-picking is a hobby with a huge search footprint, and "how to open a locked door" is what people try before calling you. This list...
View listMed spas
Aesthetics search mixes patients with an entire parallel industry of training courses, at-home devices and certification programs. This...
View listMoving companies
Half of moving-related search is people planning to do it themselves: truck rentals, free boxes, packing tips. This list leaves you only...
View listPest control companies
Pest search skews hard toward home remedies — vinegar, peppermint oil, diatomaceous earth. This list blocks the recipe crowd and the...
View listPhotographers
Photography search belongs mostly to people who want to BE photographers — courses, gear, presets, poses. This list blocks the...
View listPlumbers
"How to unclog a drain yourself" is one of the most-searched home queries on the internet, and broad match will attach your ad to it....
View listReal estate agents
Portals own the listing queries and licensing schools own the career queries — an agent's budget survives by refusing both. This list...
View listRestaurants
Restaurants advertising on Google fight recipe traffic, job applications and delivery-driver signups. This list blocks the...
View listRoofing companies
Roofing clicks routinely cost $15-30, and shingle-calculator traffic pays none of it back. This list blocks DIY, materials-only and...
View listSaaS & B2B software
Software search terms are wall-to-wall with open-source hunters, cracked-license seekers, students and your own logged-out users. This...
View listTherapists & counselors
Therapy search mixes clients with psychology students, degree seekers and people looking for free community services a private practice...
View listVeterinary clinics
Pet owners google symptoms and home remedies long before they book, and vet-tech careers are a search category of their own. This list...
View listWedding vendors
Wedding search is 90% inspiration — ideas, DIY centerpieces, playlists, speech examples. Venues, planners and vendors survive on the...
View listGeneric lists are a blunt instrument. The Smart Blocklist is a scalpel.
These lists are generic on purpose - blocking "free" or "jobs" is a safe bet in most accounts. But pasting a thousand negatives blind can also block terms that convert for you, and it never tells you which ones actually appeared in your traffic.
Inside Keyword Ninja, the Smart Blocklist cross-checks this same curated catalog against your real search terms and keywords first - so you only block words that genuinely showed up in your account, with the wasted cost shown next to each one. Generic list, targeted application.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.