Free negative keyword lists for Google Ads

Search terms chasing free or rock-bottom-price versions of a paid product/service — traffic unlikely to convert.

Employment and career-related searches (jobs, resumes, salaries) landing on commercial ad groups by mistake.

Informational "how to do it yourself" queries from users looking to avoid paying for the service.

Searches for second-hand, used, or rental alternatives when the advertiser sells new/purchase-only.

Academic, course, or study-related searches unrelated to the commercial offering.

Cracked software, torrents, keygens, and piracy-adjacent tech searches.

Bulk, wholesale, or business-buyer searches misaligned with a B2C/retail offering (and vice versa).

Review, comparison-article, video, and general media research queries with no purchase intent.

Adult or explicit-content searches irrelevant to the advertiser and risky for brand safety.

Complaint, scam-report, lawsuit, and legal-recourse searches — reputational risk, not sales intent.

Existing-customer support, login, and account-access searches that shouldn't be paying for a new-customer click.

"Vs", "alternative to", and price-comparison searches aimed at competitors rather than a purchase decision.

Children's products and toy-related searches irrelevant to non-kids advertisers.

Government office, municipal, and public-service searches misrouted to a private commercial account.

DIY-at-home, homemade, and natural/organic-alternative searches when the advertiser sells a manufactured product.

Weather forecasts and news-headline searches picked up by broad match with no commercial intent.

Gambling, betting, and lottery searches — irrelevant traffic and a brand-safety risk for most advertisers.

Video game, mobile game, and general entertainment searches unrelated to the advertiser's product.