Performance Max search terms, with a verdict on each
Since 2025 Google finally shows Performance Max search terms - but a list of terms is not an answer. Keyword Ninja reads them and delivers a verdict: is PMax cannibalizing your brand, wasting spend on a weak channel, or matching pure junk? Then it blocks the junk with one click.
Updated
Seeing PMax search terms is table stakes. Knowing what to do is not.
For years the pitch was 'we show you the search terms Google hides'. Google now shows them itself, so that pitch is dead. The real problem is that a raw list of Performance Max search terms tells you nothing about whether the campaign is helping or quietly stealing credit from your Search campaigns.
Keyword Ninja is built for verdicts, not visibility. It classifies every term, measures how much of your PMax spend is really brand traffic you would have won anyway, and shows where the budget actually went.
Three questions a search-terms list can't answer
Brand cannibalization
How much of your Performance Max spend is people already searching your brand - conversions you would have won on Search for a fraction of the cost. The number is often uncomfortably high.
Channel waste
Where PMax actually spent - Search, Shopping, Display, video - so a campaign quietly dumping budget into cheap Display impressions can't hide behind a blended number.
Junk terms
The irrelevant queries PMax matched, ranked by spend and ready to exclude - up to the 10,000 account-level negative keyword cap Google allows.
From verdict to one-click negative
A verdict you can't act on is just a chart. When Keyword Ninja flags junk in Performance Max, you exclude it without leaving the page - within the limits Google actually enforces.
- Add account-level negative keywords straight from the junk list, up to Google's 10,000-term cap.
- See brand versus non-brand spend split so you can right-size the campaign's budget.
- Read-only until you approve - every exclusion is your call, and logged for undo.
From $0 - start reading your Performance Max terms free, on a plan whose price is published. Optmyzr publishes no price at all: its pricing page is a spend selector showing no dollar figure (checked July 2026).
Performance Max, answered
Can you see Performance Max search terms?
Yes - and so can you, natively, since Google added them in 2025. Keyword Ninja's value is not showing the list but interpreting it: what is brand, what is junk, and where the money went.
How do I know if PMax is cannibalizing my Search campaigns?
Keyword Ninja measures how much of your Performance Max spend comes from people already searching your brand - traffic your Search campaigns would have won more cheaply - and reports it as a share you can act on.
How many negative keywords can Performance Max take?
Google allows up to 10,000 account-level negative keywords. Keyword Ninja lets you fill that list from your flagged junk terms instead of adding them one at a time.
Does it change my Performance Max campaign automatically?
No. Keyword Ninja reads your PMax data and recommends exclusions, but nothing is applied until you approve it, and every change is logged so you can undo it.
Get a verdict on your Performance Max
Connect Google Ads and find out how much of your PMax budget is really doing new work.