How much of your Google Ads budget is wasted?
A back-of-the-envelope estimate in ten seconds. Enter your monthly spend, set a rough zero-conversion share, and see the yearly cost. It is only an estimate - the honest number comes from your actual account.
Updated
Your total monthly ad budget across all campaigns.
Industry estimates for wasted PPC spend circulate between 20% and 40% - these are attributed third-party figures, not your account. Default is a conservative 25%. Measure your own with a free audit.
This is an estimate built from a percentage you chose - not a measurement of your account. Your real wasted spend could be higher or lower. Get the real number below.
Why we will not pretend this is your number
Every "wasted spend calculator" multiplies your budget by a percentage someone made up. So does this one - we just say so out loud. The 20-40% range is real and widely cited, but it is an average across accounts that look nothing like yours. Some accounts waste almost nothing; some waste more than half.
The only way to know your figure is to look at your account: which keywords spent with zero conversions, which search terms are junk, which ads underperform. That is exactly what Keyword Ninja does - free, on every plan - and the audit shows it in minutes without changing anything.
Stop guessing. See the real leaks.
Connect Google Ads for a free audit and get your actual wasted spend, broken down by category - or pick a plan and start cutting it today.