Add negative keywords to Google Ads in one click
Keyword Ninja mines your search-terms report for queries that spend without converting, then lets you block them as negatives at the ad group or campaign level - no CSV exports, no manual copy-paste.
Updated
Negative keywords are how you stop paying for the wrong searches
Broad and phrase match let Google spend your budget on searches you never picked. A tight negative keyword list is the difference between a campaign that converts and one that pays for 'free', 'jobs', and 'how to do it myself'.
Keyword Ninja surfaces the exact queries worth blocking - ranked by wasted spend - and never suggests blocking a term that still matches one of your live keywords.
From wasteful query to blocked, in seconds
Mined from your search terms
Candidates come from search terms with 5 or more matches, zero conversions, and at least 10 dollars of spend - the queries actually costing you money.
Ad group or campaign level
Block a term for one ad group or the whole campaign. Match type defaults to exact, with phrase and broad available when you want a wider net.
Smart Blocklist
Cross-check your account against a curated catalog of known junk terms in English and Hebrew, and block whole categories at once.
Safe by default
Adding negatives is the fastest way to break a campaign if you are careless. Keyword Ninja builds guardrails in so a negative never silently blocks a keyword you are paying to run.
- Terms that match an active keyword are excluded from the block list automatically.
- Conflict detection flags any negative that would block a live keyword before it hurts you.
- Every negative is applied only after you approve it, and logged so you can undo it.
From $0 - add negatives from your wasted-spend report on any plan. Standalone negative-list tools rarely come bundled with a full optimizer.
Negative keywords, answered
What is a negative keyword tool?
A tool that finds the search queries wasting your budget and lets you exclude them, so Google stops matching your ads to them. Keyword Ninja does both the finding and the blocking.
Can I add negatives at the campaign level?
Yes. You choose ad-group level for a surgical block or campaign level to stop a term everywhere in the campaign. The default match type is exact.
Will it block keywords I actually want?
No. Any term that still matches one of your active keywords is excluded from the suggestions, and conflict detection warns you before a negative can block a live keyword.
What is the Smart Blocklist?
A curated catalog of common junk terms - in English and Hebrew - that you can cross-check against your account and block by category, instead of finding each one by hand.
Clean up your search terms
Connect Google Ads and get a ranked list of the negative keywords worth adding today.