Search terms report and n-gram analysis for Google Ads
The search-terms report is where the waste hides, thousands of rows deep. Keyword Ninja turns it into a fast review deck and runs n-gram analysis over it - so patterns you would never spot row by row become obvious. No Google Ads scripts required.
Updated
Your search terms report is thousands of rows deep
Every impression your ads win comes from a real search query. Google logs them all in the search-terms report, but the report is huge, unsorted for intent, and buried a few clicks deep - so almost nobody reads past the first screen.
Keyword Ninja reads every row for you. It surfaces the queries worth acting on and groups the language across them, so you see the theme - not just one term at a time.
Review one at a time, or see the whole pattern
Search Terms Ninja deck
One search term per card. Swipe to keep it, add it as a keyword, or block it as a negative. A full report becomes a few minutes of quick decisions.
N-gram analysis
Break every query into its words and phrases and total the spend behind each one. A single wasteful word can appear across hundreds of terms - n-grams make it jump out.
No scripts needed
N-gram analysis in Google Ads usually means copy-pasting someone's script into your account. Here it is built in, run on your synced data, with nothing to install.
Turn patterns into action
Finding a wasteful n-gram is only useful if you can act on it. Every insight links straight to the fix, so analysis and cleanup are one motion, not two tools.
- Add a winning query as a keyword, or promote it into a new ad group.
- Block a wasteful word or phrase as a negative across the campaign.
- Works on your phone with the swipe deck, in English and Hebrew with full RTL.
From $0 - review your search terms on any plan. Script-based n-gram analysis is free but fiddly; this is built in.
Search terms and n-grams, answered
Where is the search terms report in Google Ads?
It lives under a campaign or ad group, several clicks deep, and lists every query that triggered your ads. Keyword Ninja syncs it and puts it front and center.
What is n-gram analysis?
Splitting search queries into their individual words and short phrases, then totaling the spend and conversions behind each. It reveals wasteful words hiding across many different terms.
Do I need a Google Ads script for n-grams?
No. N-gram analysis is built into Keyword Ninja and runs on your synced account data. There is no script to paste, authorize, or maintain.
Can I act on what I find?
Yes. From any term or n-gram you can add a keyword, promote a term to a new ad group, or add a negative - all applied only after you approve.
Read every search term, finally
Connect Google Ads and turn your search-terms report into a few minutes of decisions.