Negative keywords for real estate agents
Portals own the listing queries and licensing schools own the career queries — an agent's budget survives by refusing both. This list blocks exam prep, salary lookups, rental hunters and free-listing traffic.
Updated
Before you paste: what NOT to block
Sell-side intent hides inside phrases that contain blockable words. Keep:
- sell my house fast
- home value estimate
- listing agent near me
- how much is my house worth
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Real-estate-specific negatives merged with 7 curated categories, de-duplicated and sorted.
- .gov
- 100% free
- academy
- apartments for rent
- application
- apply now
- appraiser license
- apprenticeship
- bargain
- bootcamp
- career
- careers
- certificate
- certification
- cheap
- cheaper
- cheapest
- cheat sheet
- checklist
- city hall
- class
- classes
- clearance
- clipart
- college
- coloring page
- county
- coupon
- coupons
- course
- courses
- craigslist
- curriculum vitae
- cv
- definition
- degree
- diploma
- dirt cheap
- discount
- discounted
- discounts
- diy
- dmv
- do it yourself
- drawing
- e-learning
- ebay
- employer
- employment
- exam
- example
- examples
- exams
- explained
- facebook marketplace
- federal
- for free
- for hire
- for rent
- for sale by owner tips
- foreclosure listings free
- free
- free sample
- free samples
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- fsbo how to
- gif
- gifs
- giveaway
- giveaways
- gov
- government
- gratis
- guide
- guides
- half price
- headhunter
- hire
- hiring
- homemade
- houses for rent
- how do i
- how does
- how to
- how to become a realtor
- icon
- icons
- ideas
- image
- images
- instructions
- intern
- internship
- interview
- irs
- job
- jobs
- junkyard
- lease
- leasing
- lesson
- lessons
- license renewal
- liquidation
- logo
- logos
- low cost
- low-cost
- manual
- marketplace
- masterclass
- meaning
- meme
- memes
- municipal
- municipality
- national insurance
- no cost
- now hiring
- official site
- online course
- part time
- permit
- photo
- photos
- picture
- pictures
- png
- pre owned
- pre-owned
- preowned
- printable
- promo
- promo code
- public
- rating
- ratings
- real estate agent jobs
- real estate courses
- real estate exam
- real estate exam prep
- real estate investing course
- real estate license
- real estate school
- realtor salary
- reconditioned
- recruiter
- recruitment
- redfin
- refurb
- refurbished
- remote job
- remote work
- rent
- rent a
- rental
- rentals
- resume
- resumes
- review
- reviews
- salaries
- salary
- salvage
- scholarship
- school
- schools
- scrap
- second hand
- second-hand
- secondhand
- section 8 housing
- seminar
- staffing
- step by step
- stock photo
- stock photos
- studies
- study
- svg
- swap
- syllabus
- tax
- taxes
- template
- templates
- testimonial
- testimonials
- textbook
- thrift
- thrift store
- tips
- to rent
- trade in
- trade-in
- training
- tricks
- trulia
- tutorial
- tutorials
- universities
- university
- used
- vacancies
- vacancy
- video
- video tutorial
- videos
- voucher
- vouchers
- wage
- wages
- wallpaper
- wallpapers
- webinar
- what are
- what is
- wholesaling real estate
- why is
- wiki
- wikipedia
- work from home
- workshop
- youtube
- zillow
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listFree & Cheap
33 terms · view this category on its own
View listDIY & Info
33 terms · view this category on its own
View listGovernment & Public
17 terms · view this category on its own
View listUsed & Rentals
32 terms · view this category on its own
View listReviews & Media
31 terms · view this category on its own
View listFrequently asked questions
Should agents block the portal brand names (Zillow, Redfin, Trulia)?
Yes, as negatives in your own account. Someone typing a portal's name wants that portal; outbidding a billion-dollar brand for its own navigational query is the most expensive way to lose a click. Note these are negatives you add to your campaigns — nothing here bids on anyone's brand.
Why block rental queries?
If your commission comes from sales, "houses for rent" traffic never pays. Agents who genuinely run a rentals side should delete the rental terms and the used-and-rentals list from this page before applying it.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.