Negative keyword list
Used & Rentals
Searches for second-hand, used, or rental alternatives when the advertiser sells new/purchase-only.
- trade-in
- trade in
- swap
- junkyard
- scrap
- salvage
- thrift store
- thrift
- marketplace
- facebook marketplace
- ebay
- craigslist
- for hire
- hire
- leasing
- lease
- rent a
- to rent
- for rent
- rent
- rentals
- rental
- reconditioned
- refurb
- refurbished
- preowned
- pre-owned
- pre owned
- second-hand
- secondhand
- second hand
- used
These are generic negatives - safe in most Google Ads accounts, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact list against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.