Negative keywords for mortgage brokers
Mortgage clicks leak to borrowers trying to pay an existing loan, loan-officer licensing candidates, and house hunters browsing listings or other loan types. This list blocks the servicing, career and listing traffic and keeps every rate-shopper.
Updated
Before you paste: what NOT to block
Rate, credit and no-cost queries are the business. Keep them:
- mortgage broker near me
- compare mortgage rates
- fha loan with bad credit
- no closing cost refinance
- first time home buyer down payment assistance
- best mortgage rates today
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Mortgage-specific negatives merged with 4 curated categories, de-duplicated and sorted.
- academy
- account login
- address
- application
- apply now
- appraiser license
- apprenticeship
- bootcamp
- business hours
- car loan
- career
- careers
- certificate
- certification
- class
- classes
- college
- contact us
- course
- courses
- craigslist
- curriculum vitae
- customer service
- customer support
- cv
- degree
- diploma
- directions
- e-learning
- ebay
- employer
- employment
- exam
- exams
- facebook marketplace
- faq
- for hire
- for rent
- foreclosure listings
- freelance
- headhunter
- help desk
- helpline
- hire
- hiring
- homeowners insurance quote
- houses for sale
- intern
- internship
- interview
- job
- jobs
- junkyard
- lease
- leasing
- lesson
- lessons
- loan officer salary
- loan processor jobs
- log in
- log out
- login
- make a mortgage payment
- marketplace
- masterclass
- mortgage broker license
- mortgage crm
- mortgage leads for loan officers
- mortgage payment login
- mortgage underwriter jobs
- my account
- nmls exam
- now hiring
- online course
- opening hours
- order status
- order tracking
- part time
- payday loan
- personal loan
- phone number
- portal
- pre owned
- pre-owned
- preowned
- property tax lookup
- reconditioned
- recruiter
- recruitment
- refurb
- refurbished
- remote job
- remote work
- rent
- rent a
- rental
- rentals
- resume
- resumes
- return policy
- returns
- safe mlo test
- salaries
- salary
- salvage
- scholarship
- school
- schools
- scrap
- second hand
- second-hand
- secondhand
- sell my mortgage note
- seminar
- sign in
- sign-in
- signin
- staffing
- student loan forgiveness
- studies
- study
- swap
- syllabus
- telephone
- textbook
- thrift
- thrift store
- to rent
- track my order
- track order
- tracking
- trade in
- trade-in
- training
- universities
- university
- used
- vacancies
- vacancy
- wage
- wages
- warranty claim
- webinar
- work from home
- workshop
- zillow
Frequently asked questions
Why are the free-and-cheap, comparison and government lists left off?
Each one blocks a product. "No closing cost refinance" and "low cost refinance" fail free-and-cheap, "compare mortgage rates" fails the comparison list, and FHA, VA and USDA borrowers search in government language. Mortgage is one of the few verticals where all three generic lists do more harm than good.
Should brokers block big-lender brand names?
Block the brand plus "login" or "payment" - that is an existing borrower servicing a loan. A bare brand plus "rates" is a rate-shopper who has not committed yet, and a broker with access to many lenders can often win that comparison. Keep those open and judge them on cost per application.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.