Negative keywords for roofers
Roofing clicks routinely cost $15-30, and shingle-calculator traffic pays none of it back. This list blocks DIY, materials-only and job-seeker queries — and the storm-news lookups that spike after bad weather.
Updated
Before you paste: what NOT to block
After a storm, the converting queries look a lot like news queries. Keep these:
- roof repair near me
- hail damage roof repair
- roof leak repair cost
- roof replacement estimate
- insurance claim roof
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Roofing-specific negatives merged with 9 curated categories, de-duplicated and sorted.
- 100% free
- academy
- alibaba
- application
- apply now
- apprenticeship
- attorney
- b2b
- bargain
- bootcamp
- breaking news
- bulk
- buy in bulk
- cancel
- cancel subscription
- cancellation
- career
- careers
- certificate
- certification
- chargeback
- cheap
- cheaper
- cheapest
- cheat sheet
- checklist
- class
- class action
- classes
- clearance
- clipart
- college
- coloring page
- complaint
- complaints
- counterfeit
- coupon
- coupons
- course
- courses
- craigslist
- curriculum vitae
- cv
- definition
- degree
- diploma
- dirt cheap
- discount
- discounted
- discounts
- distribution
- distributor
- distributors
- diy
- diy roof repair
- do it yourself
- drawing
- dropship
- dropshipping
- e-learning
- ebay
- employer
- employment
- exam
- example
- examples
- exams
- explained
- export
- exporter
- facebook marketplace
- factories
- factory
- fake
- for free
- for hire
- for rent
- forecast
- fraud
- fraudulent
- free
- free sample
- free samples
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- gif
- gifs
- giveaway
- giveaways
- gratis
- guide
- guides
- half price
- headhunter
- headlines
- hire
- hiring
- homemade
- horoscope
- how do i
- how does
- how to
- how to shingle a roof
- icon
- icons
- ideas
- image
- images
- import
- importer
- in bulk
- instructions
- intern
- internship
- interview
- is it a scam
- is it legit
- is it real
- is it safe
- job
- jobs
- junkyard
- lawsuit
- lawsuits
- lawyer
- lease
- leasing
- lesson
- lessons
- liquidation
- live
- live score
- logo
- logos
- lottery
- low cost
- low-cost
- manual
- manufacturer
- manufacturing
- marketplace
- masterclass
- meaning
- meme
- memes
- metal roofing panels
- moq
- news
- no cost
- now hiring
- odm
- oem
- online course
- part time
- photo
- photos
- picture
- pictures
- png
- pre owned
- pre-owned
- preowned
- printable
- private label
- promo
- promo code
- rating
- ratings
- reconditioned
- recruiter
- recruitment
- refund
- refunds
- refurb
- refurbished
- remote job
- remote work
- rent
- rent a
- rental
- rentals
- reseller
- resellers
- results
- resume
- resumes
- review
- reviews
- rip off
- ripoff
- ripoffs
- rolled roofing
- roof coating diy
- roof pitch calculator
- roofer salary
- roofing course
- roofing felt
- roofing hammer
- roofing jobs
- roofing materials
- roofing nailer
- roofing squares calculator
- salaries
- salary
- salvage
- scam
- scammer
- scammers
- scams
- scholarship
- school
- schools
- scores
- scrap
- second hand
- second-hand
- secondhand
- seminar
- shingle calculator
- shingle colors
- staffing
- step by step
- stock photo
- stock photos
- studies
- study
- sue
- suing
- supplier
- suppliers
- svg
- swap
- syllabus
- temperature
- template
- templates
- testimonial
- testimonials
- textbook
- thrift
- thrift store
- tips
- to rent
- today's news
- trade
- trade in
- trade-in
- training
- tricks
- tutorial
- tutorials
- universities
- university
- unsubscribe
- used
- vacancies
- vacancy
- video
- video tutorial
- videos
- voucher
- vouchers
- wage
- wages
- wallpaper
- wallpapers
- warning
- weather
- weather forecast
- webinar
- what are
- what is
- wholesale
- wholesaler
- wholesalers
- why is
- wiki
- wikipedia
- work from home
- workshop
- youtube
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listDIY & Info
33 terms · view this category on its own
View listFree & Cheap
33 terms · view this category on its own
View listUsed & Rentals
32 terms · view this category on its own
View listB2B / Wholesale
30 terms · view this category on its own
View listReviews & Media
31 terms · view this category on its own
View listComplaints & Legal
32 terms · view this category on its own
View listWeather & News
14 terms · view this category on its own
View listFrequently asked questions
Why include the weather-and-news list for roofers?
Storms drive your best leads and your worst clicks at the same time. "Hurricane tracker" and "hail map yesterday" searchers are following the news; "hail damage roof repair" is a lead. The news list blocks the former class wholesale so you can bid harder on the latter.
Should "insurance claim" queries be negatives?
No — homeowners searching "roof insurance claim" are usually mid-claim and about to pick a contractor. Block "shingle calculator" and materials queries instead; those are self-installers pricing supplies.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.