Negative keyword list
Complaints & Legal
Complaint, scam-report, lawsuit, and legal-recourse searches — reputational risk, not sales intent.
- counterfeit
- fake
- warning
- is it real
- is it safe
- is it a scam
- is it legit
- complaints
- complaint
- unsubscribe
- cancel subscription
- cancellation
- cancel
- chargeback
- refunds
- refund
- class action
- attorney
- lawyer
- suing
- sue
- lawsuits
- lawsuit
- ripoffs
- rip off
- ripoff
- fraudulent
- fraud
- scammers
- scammer
- scams
- scam
Industry lists that include this category
Auto repair shops
View industry listCleaning services
View industry listDentists
View industry listEcommerce stores
View industry listElectricians
View industry listGeneral contractors & remodeling
View industry listHVAC companies
View industry listInsurance agencies
View industry listLocksmiths
View industry listMed spas
View industry listMoving companies
View industry listPest control companies
View industry listPlumbers
View industry listRoofing companies
View industry listThese are generic negatives - safe in most Google Ads accounts, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact list against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.