Negative keyword list
Complaints & Legal
Complaint, scam-report, lawsuit, and legal-recourse searches — reputational risk, not sales intent.
- counterfeit
- fake
- warning
- is it real
- is it safe
- is it a scam
- is it legit
- complaints
- complaint
- unsubscribe
- cancel subscription
- cancellation
- cancel
- chargeback
- refunds
- refund
- class action
- attorney
- lawyer
- suing
- sue
- lawsuits
- lawsuit
- ripoffs
- rip off
- ripoff
- fraudulent
- fraud
- scammers
- scammer
- scams
- scam
These are generic negatives - safe in most Google Ads accounts, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact list against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.