Negative keywords for ecommerce stores
Marketplace bargain hunters, coupon stackers and review readers click like buyers and convert like tourists. This list blocks the traffic that ecommerce margins can't carry.
Updated
Before you paste: what NOT to block
Deal-adjacent words appear inside converting queries too. Watch out before blanket-blocking:
- buy [product] online
- [product] free shipping
- best [product] for
- [product] sale
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Ecommerce-specific negatives merged with 8 curated categories, de-duplicated and sorted.
- 100% free
- alibaba
- aliexpress
- alternative
- alternative to
- alternatives
- application
- apply now
- apprenticeship
- attorney
- bargain
- better than
- black friday deals
- cancel
- cancel subscription
- cancellation
- career
- careers
- chargeback
- cheap
- cheaper
- cheapest
- cheat sheet
- checklist
- class action
- clearance
- clipart
- coloring page
- compare
- comparison
- competitors
- complaint
- complaints
- counterfeit
- coupon
- coupon code
- coupons
- craigslist
- curriculum vitae
- cv
- definition
- dhgate
- difference between
- dirt cheap
- discount
- discount code
- discounted
- discounts
- diy
- diy recipe
- do it yourself
- drawing
- dropshipping course
- dupe
- ebay
- employer
- employment
- example
- examples
- explained
- facebook marketplace
- fake
- for free
- for hire
- for rent
- fraud
- fraudulent
- free
- free sample
- free samples
- free shipping code
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- gif
- gifs
- giveaway
- giveaways
- gratis
- grow your own
- guide
- guides
- half price
- headhunter
- hire
- hiring
- home made
- home remedies
- home remedy
- homemade
- how do i
- how does
- how to
- how to start an online store
- icon
- icons
- ideas
- image
- images
- instructions
- intern
- internship
- interview
- is it a scam
- is it legit
- is it real
- is it safe
- job
- jobs
- junkyard
- lawsuit
- lawsuits
- lawyer
- lease
- leasing
- liquidation
- liquidation pallets
- logo
- logos
- low cost
- low-cost
- make your own
- manual
- marketplace
- meaning
- meme
- memes
- natural remedies
- natural remedy
- natural way
- no cost
- now hiring
- part time
- photo
- photos
- picture
- pictures
- png
- pre owned
- pre-owned
- preowned
- printable
- promo
- promo code
- pros and cons
- rating
- ratings
- recipe
- recipes
- reconditioned
- recruiter
- recruitment
- refund
- refunds
- refurb
- refurbished
- remote job
- remote work
- rent
- rent a
- rental
- rentals
- resume
- resumes
- review
- reviews
- rip off
- ripoff
- ripoffs
- salaries
- salary
- salvage
- scam
- scammer
- scammers
- scams
- scrap
- second hand
- second-hand
- secondhand
- similar to
- staffing
- step by step
- stock photo
- stock photos
- sue
- suing
- svg
- swap
- template
- templates
- temu
- testimonial
- testimonials
- thrift
- thrift store
- tips
- to rent
- trade in
- trade-in
- tricks
- tutorial
- tutorials
- unboxing
- unsubscribe
- used
- vacancies
- vacancy
- versus
- video
- video tutorial
- videos
- voucher
- vouchers
- vs
- wage
- wages
- wallpaper
- wallpapers
- warning
- what are
- what is
- which is better
- wholesale supplier
- why is
- wiki
- wikipedia
- wish
- without chemicals
- work from home
- youtube
What's inside this list
Free & Cheap
33 terms · view this category on its own
View listUsed & Rentals
32 terms · view this category on its own
View listComparison Shoppers
13 terms · view this category on its own
View listReviews & Media
31 terms · view this category on its own
View listDIY & Info
33 terms · view this category on its own
View listHomemade & Natural
13 terms · view this category on its own
View listJob Seekers
33 terms · view this category on its own
View listComplaints & Legal
32 terms · view this category on its own
View listFrequently asked questions
Is blocking "cheap" safe for every store?
No — it depends on your price point. A premium brand should block it; a value brand lives on it. The same goes for "sale" and "deal". Everything else on this list (marketplaces, coupon codes, dropshipping courses) is safe at any price point.
Why block "dupe" and marketplace names?
"[Your product] dupe" is someone explicitly hunting a cheaper imitation, and marketplace-name searches want that marketplace's checkout. Neither buys from your store at your margin.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.