Negative keyword list
Free & Cheap
Search terms chasing free or rock-bottom-price versions of a paid product/service — traffic unlikely to convert.
- free samples
- free sample
- dirt cheap
- half price
- 100% free
- no cost
- free trial
- giveaways
- giveaway
- liquidation
- bargain
- clearance
- vouchers
- voucher
- coupons
- coupon
- promo code
- promo
- discounted
- discounts
- discount
- low-cost
- low cost
- cheaper
- cheapest
- cheap
- freeware
- freemium
- gratis
- for free
- freebies
- freebie
- free
Industry lists that include this category
Accountants & CPAs
View industry listAuto repair shops
View industry listCleaning services
View industry listDentists
View industry listEcommerce stores
View industry listElectricians
View industry listGeneral contractors & remodeling
View industry listGyms & fitness studios
View industry listHVAC companies
View industry listInsurance agencies
View industry listLandscaping companies
View industry listLaw firms
View industry listLocksmiths
View industry listMed spas
View industry listMoving companies
View industry listPest control companies
View industry listPhotographers
View industry listPlumbers
View industry listReal estate agents
View industry listRoofing companies
View industry listSaaS & B2B software
View industry listTherapists & counselors
View industry listVeterinary clinics
View industry listWedding vendors
View industry listThese are generic negatives - safe in most Google Ads accounts, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact list against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.