Negative keyword list
Free & Cheap
Search terms chasing free or rock-bottom-price versions of a paid product/service — traffic unlikely to convert.
- free samples
- free sample
- dirt cheap
- half price
- 100% free
- no cost
- free trial
- giveaways
- giveaway
- liquidation
- bargain
- clearance
- vouchers
- voucher
- coupons
- coupon
- promo code
- promo
- discounted
- discounts
- discount
- low-cost
- low cost
- cheaper
- cheapest
- cheap
- freeware
- freemium
- gratis
- for free
- freebies
- freebie
- free
These are generic negatives - safe in most Google Ads accounts, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact list against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.