Negative keywords for accountants
Tax season floods search with free-filing tools, form downloads and DIY software questions. This list keeps your firm out of the self-filer's journey and in front of people who want it done for them.
Updated
Before you paste: what NOT to block
Hire-me intent survives intact — keep these families:
- cpa near me
- small business accountant cost
- tax preparation services
- bookkeeping services for small business
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Accounting-specific negatives merged with 7 curated categories, de-duplicated and sorted.
- .gov
- 100% free
- 1099 form
- academy
- account login
- accountant salary
- accounting course
- accounting degree
- accounting jobs
- address
- application
- apply now
- apprenticeship
- bargain
- bookkeeping jobs
- bootcamp
- business hours
- career
- careers
- certificate
- certification
- cheap
- cheaper
- cheapest
- cheat sheet
- checklist
- city hall
- class
- classes
- clearance
- clipart
- college
- coloring page
- contact us
- county
- coupon
- coupons
- course
- courses
- cpa exam
- curriculum vitae
- customer service
- customer support
- cv
- definition
- degree
- diploma
- directions
- dirt cheap
- discount
- discounted
- discounts
- diy
- diy taxes
- dmv
- do it yourself
- drawing
- e-learning
- employer
- employment
- exam
- example
- examples
- exams
- excel bookkeeping template
- explained
- faq
- federal
- for free
- free
- free sample
- free samples
- free tax filing
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- gif
- gifs
- giveaway
- giveaways
- gov
- government
- gratis
- guide
- guides
- half price
- headhunter
- help desk
- helpline
- hiring
- homemade
- how do i
- how does
- how to
- icon
- icons
- ideas
- image
- images
- instructions
- intern
- internship
- interview
- irs
- irs free file
- job
- jobs
- lesson
- lessons
- license renewal
- liquidation
- log in
- log out
- login
- logo
- logos
- low cost
- low-cost
- manual
- masterclass
- meaning
- meme
- memes
- municipal
- municipality
- my account
- national insurance
- no cost
- now hiring
- official site
- online course
- opening hours
- order status
- order tracking
- part time
- permit
- phone number
- photo
- photos
- picture
- pictures
- png
- portal
- printable
- promo
- promo code
- public
- quickbooks tutorial
- rating
- ratings
- recruiter
- recruitment
- remote job
- remote work
- resume
- resumes
- return policy
- returns
- review
- reviews
- salaries
- salary
- scholarship
- school
- schools
- seminar
- sign in
- sign-in
- signin
- staffing
- step by step
- stock photo
- stock photos
- studies
- study
- svg
- syllabus
- tax
- tax brackets
- tax refund calculator
- taxes
- telephone
- template
- templates
- testimonial
- testimonials
- textbook
- tips
- track my order
- track order
- tracking
- training
- tricks
- turbotax
- tutorial
- tutorials
- universities
- university
- vacancies
- vacancy
- video
- video tutorial
- videos
- voucher
- vouchers
- w2 form
- wage
- wages
- wallpaper
- wallpapers
- warranty claim
- webinar
- what are
- what is
- why is
- wiki
- wikipedia
- work from home
- workshop
- youtube
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listDIY & Info
33 terms · view this category on its own
View listFree & Cheap
33 terms · view this category on its own
View listGovernment & Public
17 terms · view this category on its own
View listSupport & Login
29 terms · view this category on its own
View listReviews & Media
31 terms · view this category on its own
View listFrequently asked questions
Should accountants block software brands like TurboTax and QuickBooks?
Block TurboTax — that searcher is self-filing. QuickBooks is subtler: "quickbooks tutorial" is DIY (blocked here), but "quickbooks accountant" or "quickbooks bookkeeper near me" is someone hiring help. Only the tutorial phrasing is on this list.
Why block IRS and form queries?
"W2 form" and "irs free file" searchers want a download or a government page. The government-and-public list plus these extras keep your firm out of that traffic entirely.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.