Negative keywords for lawyers & law firms
Legal clicks are among the most expensive on Google Ads, which makes waste hurt double. This list blocks law students, paralegal job hunters, and people determined to represent themselves — without touching a single client query.
Updated
Before you paste: what NOT to block
Two warnings specific to law firms before you paste anything:
- free consultation lawyer
- sue
- lawsuit against
- file a claim
- how much is my case worth
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Legal-specific negatives merged with 6 curated categories, de-duplicated and sorted.
- .gov
- 100% free
- academy
- application
- apply now
- apprenticeship
- attorney jobs
- bar exam
- bargain
- bootcamp
- career
- careers
- certificate
- certification
- cheap
- cheaper
- cheapest
- cheat sheet
- checklist
- city hall
- class
- classes
- clearance
- clipart
- college
- coloring page
- county
- coupon
- coupons
- course
- courses
- curriculum vitae
- cv
- definition
- degree
- diploma
- dirt cheap
- discount
- discounted
- discounts
- diy
- dmv
- do it yourself
- drawing
- e-learning
- employer
- employment
- exam
- example
- examples
- exams
- explained
- federal
- for free
- free
- free legal advice
- free sample
- free samples
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- gif
- gifs
- giveaway
- giveaways
- gov
- government
- gratis
- guide
- guides
- half price
- headhunter
- hiring
- homemade
- how do i
- how does
- how to
- how to represent yourself
- icon
- icons
- ideas
- image
- images
- instructions
- intern
- internship
- interview
- irs
- job
- jobs
- law and order
- law dictionary
- law school
- lawyer salary
- legal aid
- legal drama
- legal forms free
- legal secretary jobs
- lesson
- lessons
- license renewal
- liquidation
- logo
- logos
- low cost
- low-cost
- lsat
- lsat prep
- manual
- masterclass
- meaning
- meme
- memes
- municipal
- municipality
- national insurance
- no cost
- now hiring
- official site
- online course
- paralegal jobs
- paralegal salary
- part time
- permit
- photo
- photos
- picture
- pictures
- png
- printable
- pro bono
- promo
- promo code
- public
- rating
- ratings
- recruiter
- recruitment
- remote job
- remote work
- represent yourself in court
- resume
- resumes
- review
- reviews
- salaries
- salary
- scholarship
- school
- schools
- seminar
- staffing
- statute of limitations definition
- step by step
- stock photo
- stock photos
- studies
- study
- svg
- syllabus
- tax
- taxes
- template
- templates
- testimonial
- testimonials
- textbook
- tips
- training
- tricks
- tutorial
- tutorials
- universities
- university
- vacancies
- vacancy
- video
- video tutorial
- videos
- voucher
- vouchers
- wage
- wages
- wallpaper
- wallpapers
- webinar
- what are
- what does a lawyer do
- what is
- why is
- wiki
- wikipedia
- work from home
- workshop
- youtube
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listDIY & Info
33 terms · view this category on its own
View listFree & Cheap
33 terms · view this category on its own
View listGovernment & Public
17 terms · view this category on its own
View listReviews & Media
31 terms · view this category on its own
View listFrequently asked questions
Why is the complaints-and-lawsuits list NOT included for law firms?
Because for every other industry those searchers are a nuisance — and for you they are the client. Queries with "sue", "lawsuit" or "claim" are your pipeline. This page deliberately leaves that whole category out; importing a generic master list that contains it is the single most common self-inflicted wound in legal PPC.
Should "free consultation" be a negative?
No — even though "free" negatives are standard almost everywhere else. Most firms offer a free consultation, and the query signals someone picking a firm today. Block "free legal advice" and "legal forms free" instead: those searchers want the outcome without the lawyer.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.