Negative keywords for IT services
Managed IT and support providers pay for clicks from certification students, home users with a broken laptop or printer, and people looking for free software. This list blocks them and keeps the business buyers.
Updated
Before you paste: what NOT to block
Cost, emergency and support queries are businesses asking to hire you. Keep these:
- managed it services cost
- it support near me
- emergency it support
- outsourced it pricing
- it help desk for small business
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
IT-services-specific negatives merged with 6 curated categories, de-duplicated and sorted.
- 100% free
- academy
- activation code
- apk
- application
- apply now
- apprenticeship
- bargain
- bootcamp
- career
- careers
- ccna
- certificate
- certification
- cheap
- cheaper
- cheapest
- cheat codes
- cheat sheet
- cheats
- checklist
- class
- classes
- clearance
- college
- comptia a+
- coupon
- coupons
- course
- courses
- crack
- cracked
- cracked version
- curriculum vitae
- cv
- definition
- degree
- diploma
- dirt cheap
- discount
- discounted
- discounts
- diy
- do it yourself
- download
- downloads
- e-learning
- ebook
- employer
- employment
- epub
- exam
- example
- examples
- exams
- explained
- for free
- fortnite
- free
- free antivirus
- free download
- free game
- free games
- free sample
- free samples
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- full version
- game
- game download
- games
- gaming pc build
- giveaway
- giveaways
- gratis
- guide
- guides
- hack
- hacked
- hacking
- half price
- headhunter
- help desk jobs
- hiring
- homemade
- how do i
- how does
- how to
- how to reset password
- ideas
- instructions
- intern
- internship
- interview
- iphone repair
- iso
- it certification
- it chapter 2
- it crowd
- it internship
- it movie
- it support salary
- job
- jobs
- keygen
- laptop screen repair
- lesson
- lessons
- license key
- liquidation
- low cost
- low-cost
- manual
- masterclass
- meaning
- minecraft
- mod
- mod apk
- modded
- no cost
- now hiring
- offline installer
- online course
- online game
- part time
- patch
- phone repair
- piracy
- pirated
- play free
- play online
- portable
- printable
- printer offline
- product key
- promo
- promo code
- recruiter
- recruitment
- remote job
- remote work
- resume
- resumes
- roblox
- salaries
- salary
- scholarship
- school
- schools
- seminar
- serial key
- serial number
- speed test
- staffing
- step by step
- stephen king it
- studies
- study
- syllabus
- sysadmin salary
- template
- templates
- textbook
- tips
- torrent
- torrents
- training
- tricks
- tutorial
- tutorials
- universities
- university
- vacancies
- vacancy
- video tutorial
- voucher
- vouchers
- wage
- wages
- walkthrough
- warez
- webinar
- what are
- what is
- why is
- wiki
- wikipedia
- windows 11 key
- work from home
- workshop
- youtube
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listDIY & Info
33 terms · view this category on its own
View listFree & Cheap
33 terms · view this category on its own
View listTech & Piracy
32 terms · view this category on its own
View listGames & Entertainment
14 terms · view this category on its own
View listFrequently asked questions
Why does this list block the Stephen King movie?
"IT" as a two-letter keyword collides with one of the most searched horror titles of the last decade. Broad and phrase match will pair "it company" or "it near me" with movie and book searches. Block the title and its sequel, and prefer "managed it" and "it support" as your keywords.
Should an IT provider block "help desk"?
No, only "help desk jobs". A business searching "it help desk for small business" is shopping for outsourced support, which is your core offer. The job seekers add "jobs", "salary" or a certification to the same phrase, and that is where the line goes.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.