Negative keyword list
Games & Entertainment
Video game, mobile game, and general entertainment searches unrelated to the advertiser's product.
- fortnite
- minecraft
- roblox
- walkthrough
- cheat codes
- cheats
- game download
- play free
- play online
- free games
- free game
- online game
- games
- game
These are generic negatives - safe in most Google Ads accounts, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact list against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.