Negative keywords for personal injury lawyers
Personal injury clicks are some of the priciest on Google, and they leak to adjuster and paralegal job hunters, drivers shopping for car insurance or looking up a crash report, and accident-news readers. This list cuts all three without touching a claim.
Updated
Before you paste: what NOT to block
Free-consultation, worth and "sue" queries are the pipeline. Keep them:
- car accident lawyer free consultation
- how much is my injury claim worth
- best personal injury lawyer near me
- truck accident attorney no win no fee
- can i sue for whiplash
- slip and fall lawyer
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Personal-injury-specific negatives merged with 5 curated categories, de-duplicated and sorted.
- academy
- accident report lookup
- account login
- address
- application
- apply now
- apprenticeship
- better call saul
- body shop near me
- bootcamp
- breaking news
- business hours
- car accident simulator
- car accident today
- car insurance quote
- career
- careers
- certificate
- certification
- cheat codes
- cheats
- claims adjuster license
- class
- classes
- college
- contact us
- course
- courses
- crash test ratings
- curriculum vitae
- customer service
- customer support
- cv
- degree
- demand letter template
- diploma
- directions
- e-learning
- employer
- employment
- exam
- exams
- faq
- forecast
- fortnite
- free game
- free games
- freelance
- game
- game download
- games
- general liability insurance
- headhunter
- headlines
- help desk
- helpline
- hiring
- horoscope
- injury attorney salary
- insurance adjuster jobs
- insurance defense firm
- intern
- internship
- interview
- job
- jobs
- lesson
- lessons
- live
- live score
- log in
- log out
- login
- lottery
- masterclass
- minecraft
- my account
- negotiate with insurance adjuster
- news
- now hiring
- online course
- online game
- opening hours
- order status
- order tracking
- part time
- personal injury paralegal jobs
- personal injury protection coverage
- phone number
- play free
- play online
- police report copy
- portal
- recruiter
- recruitment
- remote job
- remote work
- results
- resume
- resumes
- return policy
- returns
- roblox
- salaries
- salary
- scholarship
- school
- schools
- scores
- seminar
- settle without a lawyer
- sign in
- sign-in
- signin
- small claims court
- staffing
- studies
- study
- syllabus
- telephone
- temperature
- textbook
- today's news
- track my order
- track order
- tracking
- training
- universities
- university
- vacancies
- vacancy
- wage
- wages
- walkthrough
- warranty claim
- weather
- weather forecast
- webinar
- work from home
- workers comp insurance for employers
- workshop
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listWeather & News
14 terms · view this category on its own
View listSupport & Login
29 terms · view this category on its own
View listGames & Entertainment
14 terms · view this category on its own
View listFrequently asked questions
Should PI firms block "insurance" queries?
Never the bare word. Block coverage shopping - "car insurance quote", PIP coverage, employers buying workers comp - but keep "insurance company won't pay" and "insurance denied my claim". A claimant fighting an insurer is a near-perfect lead, and a bare "insurance" negative silently removes every one of them.
Are "police report" and "accident report" lookups worth blocking?
Usually, as phrases. "Accident report lookup" is mostly a driver doing paperwork for their own insurer after a minor crash. But it is an early-stage claimant now and then, so check whether your intake ever signs these before adding them - if it does, remove both terms and bid on them separately.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.