Negative keywords for criminal defense lawyers
Criminal defense ads get pulled into mugshot sites, background checks run by employers, true-crime TV and criminal justice degree research. This list blocks the curious and the screeners while keeping every arrest, charge and court-date query.
Updated
Before you paste: what NOT to block
Cost, free-consultation and federal-charge queries are clients. Keep them:
- dui lawyer near me cost
- criminal defense attorney free consultation
- best federal criminal defense lawyer
- how much does a lawyer cost for a felony
- self defense charge lawyer
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Criminal-defense-specific negatives merged with 4 curated categories, de-duplicated and sorted.
- academy
- application
- apply now
- apprenticeship
- background check for employment
- better call saul
- bootcamp
- breaking news
- career
- careers
- certificate
- certification
- cheat codes
- cheats
- class
- classes
- college
- concealed carry class
- course
- courses
- criminal defense paralegal jobs
- criminal justice degree
- criminal minds
- criminology degree
- curriculum vitae
- cv
- defense contractor
- defense mechanisms
- degree
- department of defense
- diploma
- e-learning
- employer
- employment
- exam
- exams
- forecast
- fortnite
- free background check
- free game
- free games
- freelance
- game
- game download
- games
- headhunter
- headlines
- hiring
- horoscope
- how to become a defense attorney
- intern
- internship
- interview
- job
- jobs
- law and order svu
- lesson
- lessons
- live
- live score
- lottery
- masterclass
- minecraft
- mugshots
- news
- now hiring
- online course
- online game
- part time
- pepper spray
- play free
- play online
- police academy
- prosecutor salary
- public defender jobs
- recruiter
- recruitment
- remote job
- remote work
- results
- resume
- resumes
- roblox
- salaries
- salary
- scholarship
- school
- schools
- scores
- self defense classes
- seminar
- staffing
- studies
- study
- syllabus
- temperature
- textbook
- the lincoln lawyer
- today's news
- training
- true crime podcast
- universities
- university
- vacancies
- vacancy
- wage
- wages
- walkthrough
- weather
- weather forecast
- webinar
- work from home
- workshop
Frequently asked questions
Should defense firms block inmate search and jail roster queries?
Not blindly - that is why they are not on this list. A parent searching an inmate roster at 2am is often the person who will call a lawyer by morning. Put those queries in their own ad group with an arrest-focused message and judge them on calls. Mugshot and employment background-check searches are different: those are screeners, and they are blocked here.
Why not block "public defender"?
Someone checking whether they qualify for a public defender, or unhappy with the one they were assigned, is frequently weighing private counsel. Only the career phrasing - "public defender jobs" - is on this list. The government list is left off for the same reason: "federal" and "county" appear in real charge searches.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.