Negative keywords for therapy practices
Therapy search mixes clients with psychology students, degree seekers and people looking for free community services a private practice can't provide. This list respects all three by not paying for the wrong two.
Updated
Before you paste: what NOT to block
Seeking-help queries stay open — including insurance phrasings:
- therapist near me
- therapist that takes my insurance
- couples counseling cost
- anxiety therapist
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Therapy-specific negatives merged with 6 curated categories, de-duplicated and sorted.
- .gov
- 100% free
- academy
- application
- apply now
- apprenticeship
- bargain
- betterhelp
- bootcamp
- career
- careers
- certificate
- certification
- cheap
- cheaper
- cheapest
- cheat sheet
- checklist
- city hall
- class
- classes
- clearance
- clipart
- college
- coloring page
- counseling degree
- county
- coupon
- coupons
- course
- courses
- curriculum vitae
- cv
- definition
- degree
- diploma
- dirt cheap
- discount
- discounted
- discounts
- diy
- dmv
- do it yourself
- drawing
- dsm 5 pdf
- e-learning
- employer
- employment
- exam
- example
- examples
- exams
- explained
- federal
- for free
- free
- free sample
- free samples
- free therapy
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- gif
- gifs
- giveaway
- giveaways
- gov
- government
- gratis
- guide
- guides
- half price
- headhunter
- hiring
- homemade
- how do i
- how does
- how to
- how to become a therapist
- icon
- icons
- ideas
- image
- images
- instructions
- intern
- internship
- interview
- irs
- job
- jobs
- journal prompts
- lcsw exam
- lesson
- lessons
- license renewal
- liquidation
- logo
- logos
- low cost
- low-cost
- manual
- masterclass
- meaning
- meme
- memes
- municipal
- municipality
- national insurance
- no cost
- now hiring
- official site
- online course
- part time
- permit
- photo
- photos
- picture
- pictures
- png
- printable
- promo
- promo code
- psychology courses
- psychology degree
- public
- rating
- ratings
- recruiter
- recruitment
- remote job
- remote work
- resume
- resumes
- review
- reviews
- salaries
- salary
- scholarship
- school
- schools
- self help books
- seminar
- staffing
- step by step
- stock photo
- stock photos
- studies
- study
- svg
- syllabus
- talkspace
- tax
- taxes
- template
- templates
- testimonial
- testimonials
- textbook
- therapist jobs
- therapist salary
- therapy worksheets free
- tips
- training
- tricks
- tutorial
- tutorials
- universities
- university
- vacancies
- vacancy
- video
- video tutorial
- videos
- voucher
- vouchers
- wage
- wages
- wallpaper
- wallpapers
- webinar
- what are
- what is
- why is
- wiki
- wikipedia
- work from home
- workshop
- youtube
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listFree & Cheap
33 terms · view this category on its own
View listDIY & Info
33 terms · view this category on its own
View listGovernment & Public
17 terms · view this category on its own
View listReviews & Media
31 terms · view this category on its own
View listFrequently asked questions
Should a private practice block BetterHelp and Talkspace?
Yes, as navigational negatives: those searchers are heading to a subscription app at an app price point. Your converting traffic searches "therapist near me" or names the issue — and both stay unblocked.
Is blocking "free therapy" ethical?
It's the honest thing to do. Someone who needs free care needs community mental-health services, and your ad can't help them — the click just spends your budget without serving them. Blocking it is better for both sides.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.