Negative keywords for insurance agents
Insurance search is thick with licensing-exam prep, carrier job hunts and government-program lookups. This list keeps independent agencies focused on people actually shopping for a policy.
Updated
Before you paste: what NOT to block
Quote intent is the business — never block:
- auto insurance quotes
- home insurance near me
- compare insurance rates
- cheap car insurance
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Insurance-specific negatives merged with 7 curated categories, de-duplicated and sorted.
- .gov
- 100% free
- academy
- actuarial exam
- adjuster license
- alternative
- alternative to
- alternatives
- application
- apply now
- apprenticeship
- attorney
- bargain
- better than
- bootcamp
- cancel
- cancel subscription
- cancellation
- career
- careers
- certificate
- certification
- chargeback
- cheap
- cheaper
- cheapest
- city hall
- claim status
- claims adjuster jobs
- class
- class action
- classes
- clearance
- clipart
- college
- coloring page
- compare
- comparison
- competitors
- complaint
- complaints
- counterfeit
- county
- coupon
- coupons
- course
- courses
- curriculum vitae
- cv
- defensive driving course
- degree
- difference between
- diploma
- dirt cheap
- discount
- discounted
- discounts
- dmv
- drawing
- e-learning
- employer
- employment
- exam
- exams
- fake
- federal
- for free
- fraud
- fraudulent
- free
- free sample
- free samples
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- gif
- gifs
- giveaway
- giveaways
- gov
- government
- gratis
- half price
- headhunter
- hiring
- how to file a claim
- icon
- icons
- image
- images
- insurance agent salary
- insurance certificate template
- insurance course
- insurance exam
- insurance jobs
- insurance license
- intern
- internship
- interview
- irs
- is it a scam
- is it legit
- is it real
- is it safe
- job
- jobs
- lawsuit
- lawsuits
- lawyer
- lesson
- lessons
- license renewal
- liquidation
- logo
- logos
- low cost
- low-cost
- masterclass
- medicaid application
- medicare enrollment
- meme
- memes
- municipal
- municipality
- national insurance
- no cost
- now hiring
- official site
- online course
- part time
- permit
- photo
- photos
- picture
- pictures
- png
- promo
- promo code
- pros and cons
- public
- rating
- ratings
- recruiter
- recruitment
- refund
- refunds
- remote job
- remote work
- resume
- resumes
- review
- reviews
- rip off
- ripoff
- ripoffs
- salaries
- salary
- scam
- scammer
- scammers
- scams
- scholarship
- school
- schools
- seminar
- similar to
- staffing
- stock photo
- stock photos
- studies
- study
- sue
- suing
- svg
- syllabus
- tax
- taxes
- testimonial
- testimonials
- textbook
- training
- universities
- university
- unsubscribe
- vacancies
- vacancy
- versus
- video
- videos
- voucher
- vouchers
- vs
- wage
- wages
- wallpaper
- wallpapers
- warning
- webinar
- which is better
- work from home
- workshop
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listFree & Cheap
33 terms · view this category on its own
View listGovernment & Public
17 terms · view this category on its own
View listComparison Shoppers
13 terms · view this category on its own
View listReviews & Media
31 terms · view this category on its own
View listComplaints & Legal
32 terms · view this category on its own
View listFrequently asked questions
Wait — keep "cheap car insurance" but block the free-and-cheap list?
Insurance is the exception industry: "cheap" is the standard vocabulary of genuine policy shoppers, not freebie hunters. Review the free-and-cheap list before applying it here and strip the "cheap" variants — or skip that category entirely if price shoppers are your market.
Why block Medicare and Medicaid terms?
If you don't sell those lines, program searchers can't become clients — they need government enrollment, not an agent. Agencies that DO sell Medicare plans should remove those terms first.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.