Negative keywords for SaaS companies
Software search terms are wall-to-wall with open-source hunters, cracked-license seekers, students and your own logged-out users. This list blocks them all before they eat your CPC.
Updated
Before you paste: what NOT to block
Three software-query families look blockable and are not:
- free trial
- [competitor] alternative
- [category] pricing
- [category] for small business
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
SaaS-specific negatives merged with 7 curated categories, de-duplicated and sorted.
- 100% free
- academy
- account login
- activation code
- address
- alternative
- alternative to
- alternatives
- api docs
- apk
- application
- apply now
- apprenticeship
- bargain
- better than
- bootcamp
- business hours
- career
- careers
- certificate
- certification
- cheap
- cheaper
- cheapest
- class
- classes
- clearance
- clipart
- college
- coloring page
- compare
- comparison
- competitors
- contact us
- coupon
- coupons
- course
- courses
- crack
- crack download
- cracked
- cracked version
- curriculum vitae
- customer service
- customer support
- cv
- degree
- difference between
- diploma
- directions
- dirt cheap
- discount
- discounted
- discounts
- documentation pdf
- download
- download full version free
- downloads
- drawing
- e-learning
- ebook
- employer
- employment
- epub
- exam
- exams
- excel template
- faq
- for free
- free
- free download
- free sample
- free samples
- free trial
- freebie
- freebies
- freelance
- freemium
- freeware
- full version
- gif
- gifs
- github
- giveaway
- giveaways
- gratis
- hack
- hacked
- hacking
- half price
- headhunter
- help desk
- helpline
- hiring
- icon
- icons
- image
- images
- intern
- internship
- interview
- interview questions
- iso
- job
- jobs
- keygen
- lesson
- lessons
- license key
- license key free
- liquidation
- log in
- log out
- login
- logo
- logos
- low cost
- low-cost
- masterclass
- meme
- memes
- mod
- mod apk
- modded
- my account
- no cost
- now hiring
- offline installer
- online course
- open source
- open source alternative
- opening hours
- order status
- order tracking
- part time
- patch
- phone number
- photo
- photos
- picture
- pictures
- piracy
- pirated
- png
- portable
- portal
- product key
- promo
- promo code
- pros and cons
- rating
- ratings
- recruiter
- recruitment
- remote job
- remote work
- resume
- resumes
- return policy
- returns
- review
- reviews
- salaries
- salary
- scholarship
- school
- schools
- self hosted free
- seminar
- serial key
- serial number
- sign in
- sign-in
- signin
- similar to
- source code
- staffing
- stock photo
- stock photos
- student discount
- student version
- studies
- study
- svg
- syllabus
- telephone
- testimonial
- testimonials
- textbook
- torrent
- torrents
- track my order
- track order
- tracking
- training
- tutorial pdf
- universities
- university
- vacancies
- vacancy
- versus
- video
- videos
- voucher
- vouchers
- vs
- wage
- wages
- wallpaper
- wallpapers
- warez
- warranty claim
- webinar
- which is better
- work from home
- workshop
What's inside this list
Free & Cheap
33 terms · view this category on its own
View listTech & Piracy
32 terms · view this category on its own
View listSupport & Login
29 terms · view this category on its own
View listJob Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listReviews & Media
31 terms · view this category on its own
View listComparison Shoppers
13 terms · view this category on its own
View listFrequently asked questions
Should a SaaS block "free trial" searches?
Almost never. If you offer a trial, "free trial" queries are buyers reducing their own risk. Block "free forever", "freeware" and "open source alternative" instead — those searchers have decided not to pay anyone, ever.
Why block my own login and tutorial queries?
"[Your brand] login" is an existing customer who will reach the app through the free organic result one position lower — paying for that click buys nothing. The support-and-login list covers the whole family (login, sign in, password reset, status).
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.