Negative keywords for financial advisors
Financial advisor ads attract CFP and Series 65 candidates, investors trying to log in to their brokerage, and DIY traders hunting stock tips, crypto signals or a budgeting app. This list keeps the budget on people ready to hand someone their money.
Updated
Before you paste: what NOT to block
Fee, rollover and review queries are prospects vetting you. Keep them:
- fee only financial advisor near me
- how much does a financial advisor charge
- financial advisor for 401k rollover
- fiduciary financial advisor reviews
- free retirement planning consultation
Every list on this page is a starting point, not a decree. Scan it against your own offer before applying — one business's junk click is another's best lead.
The full list
Financial-advisor-specific negatives merged with 5 curated categories, de-duplicated and sorted.
- academy
- account login
- address
- advisor crm
- application
- apply now
- apprenticeship
- bet
- betting
- blackjack
- bookmaker
- bootcamp
- breaking news
- budgeting app
- business hours
- career
- careers
- casino
- casinos
- certificate
- certification
- cfp exam
- class
- classes
- college
- contact us
- course
- courses
- crypto signals
- curriculum vitae
- customer service
- customer support
- cv
- day trading
- degree
- diploma
- directions
- e-learning
- employer
- employment
- exam
- exams
- fafsa
- faq
- fidelity login
- finance degree
- financial advisor salary
- financial aid
- financial literacy worksheets
- financial planning software
- forecast
- freelance
- gambling
- headhunter
- headlines
- help desk
- helpline
- hiring
- horoscope
- how to become a financial advisor
- intern
- internship
- interview
- jackpot
- job
- jobs
- lesson
- lessons
- live
- live score
- log in
- log out
- login
- lottery
- masterclass
- my account
- news
- now hiring
- online course
- opening hours
- order status
- order tracking
- part time
- penny stocks
- phone number
- poker
- portal
- recruiter
- recruitment
- remote job
- remote work
- results
- resume
- resumes
- return policy
- returns
- robinhood
- roulette
- salaries
- salary
- scholarship
- school
- schools
- scores
- seminar
- series 65 study guide
- series 7 exam
- sign in
- sign-in
- signin
- slots
- sports betting
- staffing
- stock tips
- studies
- study
- syllabus
- telephone
- temperature
- textbook
- today's news
- track my order
- track order
- tracking
- training
- universities
- university
- vacancies
- vacancy
- vanguard login
- wage
- wages
- warranty claim
- wealth management associate
- weather
- weather forecast
- webinar
- work from home
- workshop
What's inside this list
Job Seekers
33 terms · view this category on its own
View listEducation
31 terms · view this category on its own
View listSupport & Login
29 terms · view this category on its own
View listWeather & News
14 terms · view this category on its own
View listGambling & Betting
13 terms · view this category on its own
View listFrequently asked questions
Should advisors block brokerage brand names?
Block the brand plus "login", not the brand. "Vanguard login" is an existing customer heading to their account. A searcher comparing a brokerage's managed accounts with an independent advisor, or looking for help with an account they already hold there, may be exactly the client you want - a bare brand negative removes them.
Why are the free-and-cheap and comparison lists left off?
"Free retirement planning consultation" is how many advisors open the relationship, and "robo advisor vs financial advisor" is a prospect deciding whether to pay for advice at all. Both lists would block people at the moment they are choosing. Prune price-only traffic from your search terms report instead.
These are generic industry negatives - safe in most accounts of this kind, but not tuned to yours. Inside Keyword Ninja, the Smart Blocklist cross-checks this exact catalog against your real search terms and shows the wasted spend before you block a single word.
Match these lists to your actual traffic
The Smart Blocklist checks every curated term against your real search terms and shows the wasted spend before you block anything. Connect Google Ads for a free look.