Spend less, convert more
Playbooks, teardowns and product updates on cutting Google Ads wasted spend.
Google Ads Updates, November 2026: What Changed and What to Do
Performance Max starts pulling landing-page images into every new campaign on December 4, sourced videos are already on by default, Search campaigns on the Display Network change in February 2027, ads in AI Mode reach 10 more countries, and one Demand Gen headline sounds worse than it is. Every change checked against Google's own pages, with what to do about each.
Google Ads Updates, October 2026: What Changed and What to Do
Automated promotions turned on by default, a stricter business-name policy for resellers, DSA moving to AI Max, the end of the Search language setting, new PMax controls and a bidding change for budget-limited campaigns. Every change checked against Google's own pages, with what to do about each.
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