Spend less, convert more
Playbooks, teardowns and product updates on cutting Google Ads wasted spend.
Google Ads Updates, November 2026: What Changed and What to Do
Performance Max starts pulling landing-page images into every new campaign on December 4, sourced videos are already on by default, Search campaigns on the Display Network change in February 2027, ads in AI Mode reach 10 more countries, and one Demand Gen headline sounds worse than it is. Every change checked against Google's own pages, with what to do about each.
Google Ads Updates, October 2026: What Changed and What to Do
Automated promotions turned on by default, a stricter business-name policy for resellers, DSA moving to AI Max, the end of the Search language setting, new PMax controls and a bidding change for budget-limited campaigns. Every change checked against Google's own pages, with what to do about each.
Does PMax Cannibalize Your Search Campaigns? How to Measure It
Performance Max can and often does serve on queries your Search campaigns - especially brand - would have won anyway, then takes the conversion credit. Here is what PMax cannibalization actually is, why it is invisible in standard reports, and a step-by-step method to measure it in your own account before deciding what to do.
Performance Max Search Terms: How to Actually See Them (2026)
You can see Performance Max search terms now - Google shipped a native report in 2025. Here is exactly where it lives, what it still hides, and a triage framework for what to do with it: brand cannibalization, junk placements, channel waste, and negatives up to the 10,000 cap.
Performance Max Negative Keywords: The Complete Guide to the 10,000 Cap
Performance Max supports campaign-level negative keywords - up to 10,000 per campaign since March 2025 - plus shared lists and account-level negatives. Here is how to add them, what to add first, and what negatives can and cannot fix in PMax.
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