Spend less, convert more
Playbooks, teardowns and product updates on cutting Google Ads wasted spend.
Does PMax Cannibalize Your Search Campaigns? How to Measure It
Performance Max can and often does serve on queries your Search campaigns - especially brand - would have won anyway, then takes the conversion credit. Here is what PMax cannibalization actually is, why it is invisible in standard reports, and a step-by-step method to measure it in your own account before deciding what to do.
Performance Max Search Terms: How to Actually See Them (2026)
You can see Performance Max search terms now - Google shipped a native report in 2025. Here is exactly where it lives, what it still hides, and a triage framework for what to do with it: brand cannibalization, junk placements, channel waste, and negatives up to the 10,000 cap.
Performance Max Negative Keywords: The Complete Guide to the 10,000 Cap
Performance Max supports campaign-level negative keywords - up to 10,000 per campaign since March 2025 - plus shared lists and account-level negatives. Here is how to add them, what to add first, and what negatives can and cannot fix in PMax.
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