Spend less, convert more
Playbooks, teardowns and product updates on cutting Google Ads wasted spend.
N-Gram Analysis for Google Ads — No Scripts Needed (2026)
N-gram analysis breaks your search terms into word patterns so wasted spend that hides across hundreds of individual queries becomes visible in one table. Here's how to run it in 2026 — with a script, with a spreadsheet, or with a free browser tool — and the one guardrail that keeps it from costing you conversions.
Performance Max Search Terms: How to Actually See Them (2026)
You can see Performance Max search terms now - Google shipped a native report in 2025. Here is exactly where it lives, what it still hides, and a triage framework for what to do with it: brand cannibalization, junk placements, channel waste, and negatives up to the 10,000 cap.
Negative keyword tool: find and add negatives in minutes
Negative keywords are the fastest way to stop paying for clicks that never convert. Here is how to find the right candidates, add them at the right level, and avoid the trap of blocking your own good keywords.
Stop paying for clicks that never convert
Keyword Ninja scans your Google Ads account for wasted spend and fixes it in one click.
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