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Feature Requests

Configurable thresholds for the wasted spend detectors

N
Neil Ashworth Asked Aug 05, 2026
2 16
Writing this up properly as promised in an earlier thread. The zero-conversion keyword detector needs at least 30 clicks and at least $25 of cost. Both of those are sensible defaults and both are wrong for a vertical where a single click costs £40. By the time a keyword of ours has 30 clicks it has spent well over a thousand pounds, and the detector has been silent for the whole of that. The same logic runs the other way for someone spending 20p a click, who probably wants a higher bar than 30 clicks before anything is called dead. What I would like is the cost floor and the click floor set per account. Not per user, per account, because the right answer is a property of the vertical rather than of who is logged in. I would also accept a much simpler version: express the cost floor as a multiple of the account's average CPC rather than as a fixed number. That adapts automatically and needs no configuration at all, which is probably a better feature than the one I'm asking for. Related but separate, and I'll not muddle them: an ad that's deliberately low click-through should be mutable on the underperforming ads check. Different request, happy to write it up on its own if useful.

Replies (2)

P Priya Deshmukh · Aug 05, 2026
Supporting this, and I prefer your second version to your first. Fixed thresholds are a problem in both directions and configuration has its own cost - somebody sets it once during onboarding, nobody revisits it, and two years later the detector is calibrated for an account that no longer exists. A multiple of the account's own average CPC is self-maintaining. Would suggest the same treatment for the search term floor, which has the identical problem at a lower number.
K Keyword Ninja Team · Aug 06, 2026
Both of you're right and I want to be careful not to over-promise here. The CPC-multiple idea is better than per-account configuration and it is the version we are likely to build. It fixes the problem for the expensive and the cheap ends at once, needs no setup, and does not decay. What is holding it up isn't the arithmetic, it is the consequence. Those thresholds are the reason every row on that page is worth acting on, and a self-adjusting floor that gets it wrong on some account shape would fill the page with noise for people who never asked for the change. So it needs the current behaviour kept as an option and a fair amount of testing across account shapes before it becomes the default. No date. It is on the list, it's properly argued for here, and when it ships this thread is where it will be announced. Please do write the ad muting up separately - agreed it is a different thing, and it will get lost as a footnote to this one.

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