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Let me leave a note on a campaign saying why we changed something
Every year I look at a chart, see something odd in April, and spend twenty minutes working
out what we did. Usually it was deliberate and usually it was me!
What I would like is to attach a note to a campaign, or ideally to a date, saying what changed
and why. "Raised target CPA for peak", "landing page changed", "competitor started bidding on
our brand". Then next year the explanation is sitting next to the dip instead of in my
memory.
Google's change history tells me what changed but never why, and the why is the part that is
actually hard to reconstruct.