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Performance Max
Is anyone getting anything usable out of the PMax search terms reporting?
Every time reporting for PMax improves, I go and look, and every time I come away with
categories rather than queries - broad buckets that tell me roughly what area the traffic
came from and nothing I can act on.
What I want is what search campaigns give me: the query, the cost, whether it converted, and
a way to exclude it if it's rubbish. What I get is a themed summary that I cannot negate
against and cannot reconcile against spend.
Am I missing a report, or is this genuinely still the state of it? Willing to be told I am
looking in the wrong place.