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Performance Max

Is anyone getting anything usable out of the PMax search terms reporting?

M
Marcus Hale Asked Jan 30, 2025
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Every time reporting for PMax improves, I go and look, and every time I come away with categories rather than queries - broad buckets that tell me roughly what area the traffic came from and nothing I can act on. What I want is what search campaigns give me: the query, the cost, whether it converted, and a way to exclude it if it's rubbish. What I get is a themed summary that I cannot negate against and cannot reconcile against spend. Am I missing a report, or is this genuinely still the state of it? Willing to be told I am looking in the wrong place.

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