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Google Ads Strategy
Does anybody actually act on the optimisation score?
Account sat at 71 percent this morning. The recommendations to get it to 100: switch four
campaigns to broad match, raise two budgets, remove sixteen negative keywords, and adopt a
bidding strategy the account already tried and abandoned in March.
Applying all of that would spend more money. That's the through-line of nearly every
recommendation I have ever been shown... and the score is presented as a health metric, as
though 100 percent is a well-run account rather than a compliant one.
I'm not saying it's all worthless. Broken tracking and disapproved ads show up there and
those are worth knowing about. But I have watched agencies chase that number to keep a badge,
and clients ask about it because a rep told them to.
So, genuinely: is anyone getting value from it beyond the technical warnings? And do you
dismiss the rest, given dismissing also raises the score, which tells you something about
what the score measures.