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Wasted Spend & Automations
We have 2000 keywords and I suspect most of them do nothing
Our account has accumulated about 2000 keywords over six years. Looking at last quarter,
around 300 of them had any impressions at all and about 90 had a conversion.
Two questions. Is it harmful to keep the other 1700, or are they simply inert? And if I do
clean up, is there a risk I remove something that was quietly covering a seasonal search that
has not come round yet?
I would rather not spend a week on this if the answer is that they cost nothing.