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Wasted Spend & Automations
Wasted spend is reporting zero this month and I do not believe it
Our wasted spend total came back as zero for the current window. Last month it was a few
hundred pounds and nothing about how we work has changed.
I would like to believe we fixed everything and I have been doing this long enough to be
suspicious of a clean sheet. Before I raise it as a fault, is there an innocent explanation I
should rule out first? I am wondering whether a change to our campaign statuses during the
restructure two weeks ago could be excluding things from the analysis.