TrueClicks audits your account. Keyword Ninja audits it and fixes it.
TrueClicks has one of the most honest offers in the category: a genuinely free audit tier for accounts under about $50K a month, with 80+ checks. Credit where it is due. The catch is by design - it audits, it does not act. That is the gap Keyword Ninja fills.
Updated
Prices verified 2026-07-25 - always check the vendor's own pricing page.
Let us start by being fair to TrueClicks, because it deserves it. Its free tier is real and generous - free forever under roughly $50,000 a month in managed spend, more than 80 audit checks, unlimited Google Ads and Microsoft Ads accounts, unlimited users on the same email domain and no credit card required, plus a 30-day trial with no spend limit (TrueClicks pricing page, checked July 2026). Above that threshold the price works out to roughly 0.25% of managed ad spend; third-party listings put the first paid band at about $249 a month up to $100K in spend and $549 up to $500K as of July 2026, but TrueClicks does not publish a plain tier table on its own page. That is an honest, well-built audit product, and if all you want is a continuous second opinion on your account, it is a good one.
The deliberate limitation is that TrueClicks is audit-only. It tells you what is wrong; it does not change anything. Applying the fixes is on you - exporting negative-keyword lists, adding exclusions, restructuring - in the Google Ads UI. For some advertisers that separation is exactly what they want. For most, the value is in closing the loop.
Keyword Ninja closes the loop. The same class of findings - zero-conversion keywords, junk search terms, weak ads, Performance Max leaks - come with one-click actions: exclude the term, add the negative, apply the automation, push it to Google Ads. And its wasted-spend scanning is free too, so the audit itself costs nothing.
TrueClicks alternatives, ranked
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1
Keyword Ninja Our pick
Free; from $99/moBest for: Auditing and then applying the fixes in one place
Free wasted-spend scanning that ranks every leak by cost, plus the tools to act: one-click negatives, a swipe-to-decide Search Terms deck, Performance Max verdicts with negatives to the 10,000 cap, automations, Autopilot, and included Ninja Shield click-fraud protection. Google Ads only.
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2
TrueClicks
Free under ~$50K/mo managed spend; then ~0.25% of spendBest for: A free, honest audit layer at low spend
80+ audit checks, unlimited Google Ads and Microsoft Ads accounts, unlimited users on the same email domain, no credit card, free below roughly $50K/mo managed spend, plus a 30-day trial with no spend limit. Above the free threshold it prices at roughly 0.25% of managed ad spend; TrueClicks publishes no plain tier table, and third-party listings put the first paid band at about $249/mo at $100K and $549/mo at $500K as of July 2026. Genuinely good at what it does. Audit-only by design - it flags, it does not fix - so you apply the changes yourself.
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3
Opteo
$129/mo Basic (list price as of July 2026)Best for: Recommendation approval with polish
Consistently the highest-rated tool in the category on Capterra, design-led and Google-Ads-only, with published prices: Basic $129, Professional $249, Agency $499 (list price as of July 2026). A step up from audit-only toward acting on recommendations, at a higher entry price than Keyword Ninja's $99 Basic.
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4
Adalysis
No published price; ~$126-658/mo per third-party listings (July 2026)Best for: Ad testing plus Microsoft Ads
Strong at ad testing and auditing across Google and Microsoft. Like TrueClicks, better at finding than fixing - but with deeper ad-experimentation tooling.
Why 'audit-only' is a choice, not a limitation
It is worth being clear that TrueClicks does not fail to act - it declines to, on purpose. Some agencies want a firewall between diagnosis and change: an independent audit layer that flags issues, and a separate, deliberate human step that applies them. For those teams, TrueClicks's read-only stance is a feature, and adding automation would break the workflow they chose it for. Keyword Ninja takes the opposite bet - that most small advertisers are losing money in the gap between knowing and doing, and that closing that gap with one-click fixes and automations is where the value is. Both bets are defensible. The right one depends on whether applying changes is a bottleneck for you or a control you deliberately want to keep.
When TrueClicks is the better choice
If you genuinely only want an audit - a continuous, independent health check that you will action yourself in Google Ads - TrueClicks is an excellent and often free choice, and it would be dishonest to pretend otherwise. Agencies that already have a tight change-management process and just want a reliable checklist layer are well served by it.
Here is where TrueClicks beats us, stated plainly: it audits unlimited Google Ads and Microsoft Ads accounts with unlimited users for free under $50,000 a month in managed spend, with no credit card. Our free plan covers one account. Below that threshold TrueClicks gives an agency more coverage for nothing than we do. If your only requirement is findings, not actions, and you are under that threshold, TrueClicks may be all you need - Keyword Ninja's advantage only shows up once you want the fixes applied for you.
The verdict
- You want to apply the fixes - Keyword Ninja - it acts on the audit with one-click negatives, automations, and Autopilot.
- You only want an audit - TrueClicks - its free tier is honest and generous below ~$50K/mo spend.
- Either way, the audit is free - Keyword Ninja's wasted-spend scan costs nothing, so you can compare its findings to TrueClicks's directly.
Frequently asked questions
Is TrueClicks really free?
Yes, for accounts under roughly $50,000 a month in managed spend, with 80+ audit checks, unlimited Google Ads and Microsoft Ads accounts, unlimited users on the same email domain and no credit card required. There is also a 30-day trial with no spend limit. Above the free threshold it prices at roughly 0.25% of managed ad spend; TrueClicks publishes no plain tier table, and third-party listings put the first paid band at about $249/month. Its free tier is one of the most honest offers in the category.
What does Keyword Ninja add over TrueClicks?
Action. Where TrueClicks flags issues, Keyword Ninja lets you fix them in one click - negatives, PMax exclusions, automations, Autopilot - plus included click-fraud protection. And its audit is free too.
Does Keyword Ninja have a free tier like TrueClicks?
Yes, and wasted-spend scanning is free on every Keyword Ninja plan including the $0 tier. The shapes differ: our free plan covers one Google Ads account with a $2,000 monthly ad-spend allowance, where TrueClicks's free tier covers unlimited Google and Microsoft accounts under roughly $50,000 a month in managed spend. TrueClicks is more generous on coverage; we act on what we find.
Which is better for an agency?
If your agency wants a pure audit layer to action manually and sits under $50,000 a month in managed spend, TrueClicks - unlimited accounts and users for nothing beats our one-account free plan outright. If you want the findings and the fixes in one tool at a published price, Keyword Ninja: Pro connects 5 accounts and 3 members at $149, Enterprise 25 accounts and 10 members at $499.
Get the audit and the fix in one place
Keyword Ninja's free audit finds the wasted spend in your Google Ads - then lets you cut it in one click, no manual export required.