Spend less, convert more
Playbooks, teardowns and product updates on cutting Google Ads wasted spend.
Performance Max Negative Keywords: The Complete Guide to the 10,000 Cap
Performance Max supports campaign-level negative keywords - up to 10,000 per campaign since March 2025 - plus shared lists and account-level negatives. Here is how to add them, what to add first, and what negatives can and cannot fix in PMax.
Negative keyword tool: find and add negatives in minutes
Negative keywords are the fastest way to stop paying for clicks that never convert. Here is how to find the right candidates, add them at the right level, and avoid the trap of blocking your own good keywords.
Wasted Ad Spend: How to Find and Eliminate It in Google Ads (2026)
Wasted ad spend is money that bought clicks with no realistic path to a conversion. Here are the six places it hides in Google Ads, the exact thresholds we use to flag it, and a worksheet to put a number on yours.
5 signs you're wasting Google Ads budget (and how to fix each)
Most accounts quietly leak 10–30% of budget on clicks that were never going to convert. Here are five tell-tale signs — and the exact fix for each.
Stop paying for clicks that never convert
Keyword Ninja scans your Google Ads account for wasted spend and fixes it in one click.
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