Spend less, convert more
Playbooks, teardowns and product updates on cutting Google Ads wasted spend.
Performance Max Negative Keywords: The Complete Guide to the 10,000 Cap
Performance Max supports campaign-level negative keywords - up to 10,000 per campaign since March 2025 - plus shared lists and account-level negatives. Here is how to add them, what to add first, and what negatives can and cannot fix in PMax.
Invite your client to Search Terms Ninja
Hand the search-term review to the one person who knows the business best — your client — on a single locked-down screen, while you keep full control and a complete audit trail.
Google ads bidding update August 2026
On August 17, Google is closing the loophole that kept your "Limited by budget" CPAs low. If you don't adjust your targets now, your lead costs could double overnight. Here is the 3-step fix to save your margins before the update hits.
Negative keyword tool: find and add negatives in minutes
Negative keywords are the fastest way to stop paying for clicks that never convert. Here is how to find the right candidates, add them at the right level, and avoid the trap of blocking your own good keywords.
Wasted Ad Spend: How to Find and Eliminate It in Google Ads (2026)
Wasted ad spend is money that bought clicks with no realistic path to a conversion. Here are the six places it hides in Google Ads, the exact thresholds we use to flag it, and a worksheet to put a number on yours.
Google Ads audit: a practical checklist that finds real money
A DIY Google Ads audit you can run this week. Eight checks in priority order - what to look for, what bad looks like, and the exact fix - starting with the one thing that makes the other seven pointless if it's broken.
5 signs you're wasting Google Ads budget (and how to fix each)
Most accounts quietly leak 10–30% of budget on clicks that were never going to convert. Here are five tell-tale signs — and the exact fix for each.
Stop paying for clicks that never convert
Keyword Ninja scans your Google Ads account for wasted spend and fixes it in one click.
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