Performance Max
PMax structure, search themes, reporting and control.
PMax and AI Max both running - how do you tell which one brought the traffic?
I have a PMax campaign and a search campaign with AI Max enabled, running at the same time against the same catalogue. Both can now match queries I never…
PMax has taken over my brand shopping traffic and now claims the credit
Launched PMax six weeks ago alongside an existing standard shopping campaign. PMax reports a return on ad spend roughly triple the shopping campaign's. Looked…
Channel-level reporting for PMax - what is everyone using in 2026?
Asking for a current answer because everything I can find on this is at least a year old and the reporting has moved twice since. The question is the same one…
Asset group reporting has improved - is it finally enough to act on?
Revisiting this because the reporting is genuinely better than it was two years ago and I want to work out whether my scepticism is still earned or just habit.…
Marketplace seller - can I run PMax if my products live on someone else's site?
Most of my volume is on marketplaces. I have a small own-brand site but it's maybe 15 percent of sales. Can I run PMax pointing at marketplace listings, and if…
Is PMax worth it when the conversion is an enquiry rather than a purchase?
We take bookings by phone and through a form. There is no basket, no feed, and no transaction value at the moment of conversion - the value arrives when they…
Running PMax across 40 locations without ending up with 40 campaigns
Considering PMax for the franchise group and the structure question is the whole decision. Forty locations, same services. One campaign covering all of them…
Feed quality or asset quality - which one actually moves PMax?
Client has budget for one project this quarter and I have to choose. Either we rebuild the product feed properly - titles, attributes, the images that are…
Is anyone getting anything usable out of the PMax search terms reporting?
Every time reporting for PMax improves, I go and look, and every time I come away with categories rather than queries - broad buckets that tell me roughly what…
Keeping brand traffic out of PMax - what is actually working for people?
Our PMax campaign is eating brand searches and reporting them as its own success. Cost per conversion looks fantastic, which is exactly what you would expect…
What are people actually putting in PMax asset groups for a service business?
Most PMax advice assumes a product feed. We have a client with no feed at all - commercial cleaning, six service lines, one van fleet - and every guide I read…
Do PMax search themes override my negative keywords?
We have a decent negative list at account level and I have just added search themes to a PMax campaign for the first time. Now I'm nervous, because the whole…
How are you splitting PMax and standard shopping without cannibalising?
Client runs both and I can't get a clean read on which one is doing the work. The theory is that PMax wins the auction when it expects to do better, so the…