Wasted Spend & Automations
Cutting wasted spend, negatives, rules and automations.
Wasted spend is reporting zero this month and I do not believe it
Our wasted spend total came back as zero for the current window. Last month it was a few hundred pounds and nothing about how we work has changed. I would like…
Added ad group negatives on an AI Max campaign and the queries kept coming
Client has AI Max switched on for one search campaign. Last week I found a cluster of irrelevant queries - job seekers, mostly - and did what I always do:…
whats autopilot and should i turn it on
saw autopilot in the menu. sounds like it does the work for me which is obviously appealing since i do this on fridays if at all what does it actually do and…
The underperforming ads check flagged the ad that brings in our best cases
Ran the wasted spend analysis this morning and one of the underperforming ads it surfaced is the ad I would least want to pause. It has a low click-through…
Why is my $18 zero-conversion keyword not flagged as wasted spend?
I have been going through the wasted spend report for last month and there's a keyword I expected to see on it that's not there. The keyword has 22 clicks,…
the wasted spend number went down and i didnt do anything
last month it said about 340 of wasted spend. looked today and its 210. i havent added a single negative since christmas not complaining but if the number…
The same junk search terms turn up in all 40 accounts every single month
Monthly routine: go through each account, find the wasted spend, add negatives. Forty times. What strikes me every month is how much of it's the same. Jobs,…
found 400 quid of clicks on a term i already had as a negative. how
added "hvac jobs" as a negative back in march. checked this week and ive spent about 400 on "hvac job", "hvac jobs near me" and "hvac technician jobs". so the…
We have 2000 keywords and I suspect most of them do nothing
Our account has accumulated about 2000 keywords over six years. Looking at last quarter, around 300 of them had any impressions at all and about 90 had a…
Duplicate keywords across ad groups - does it actually cost you anything?
Auditing an account with a lot of duplication - the same keyword in the same match type sitting in four different ad groups across two campaigns. Every audit…
How do you prove wasted spend to a client who thinks the account is fine?
Inherited an account where roughly a fifth of last quarter's spend went to keywords and search terms with no conversions at all (and a chunk of that to queries…
does pausing a keyword actually stop the spend or does it just move
paused about 30 keywords last month that had spend and no conversions. total account cost is the same this month. so did i save anything or did the budget just…