Community
Ask questions, share wins, and get answers from other Keyword Ninja users.
Through a seasonal peak, do you loosen the target or raise the budget first?
Our booking peak runs from the first week of January to about mid February, and every year I have the same argument with myself in December! Conversion rates…
Keeping brand traffic out of PMax - what is actually working for people?
Our PMax campaign is eating brand searches and reporting them as its own success. Cost per conversion looks fantastic, which is exactly what you would expect…
Managing negative keyword lists across 40 accounts - what actually scales?
Forty locations, same services, same junk queries turning up in all of them. Right now each account has its own negative list and they have drifted badly -…
Adding a second account once the first one is already set up
We started with one location group to see whether this would work for us. It does, and now I need the other three in as well. Before I start: does adding an…
Costs are off by a few pennies against the Google interface - should I worry?
Comparing month totals for a client. Google interface says one number, our report says a number about 30 pennies lower on 12000 spend. Every month similar,…
Does anybody actually act on the optimisation score?
Account sat at 71 percent this morning. The recommendations to get it to 100: switch four campaigns to broad match, raise two budgets, remove sixteen negative…
What does the first import actually pull, and how far back does it go?
Setting this up for our account today and I would like to know what to expect before I start rather than after. Two questions. How much history comes in on the…
How many clicks should a keyword get before you decide it does not work?
I keep pausing keywords and then wondering whether I was too quick. Our conversion rate is around 3 percent, so in theory a keyword needs quite a lot of clicks…
Broad match plus tROAS - has anyone switched from phrase and NOT regretted it?
Every rep call for the last eighteen months has ended with the same suggestion. Go broad, let the bidding sort it out, stop fighting the machine. And every…
What are people actually putting in PMax asset groups for a service business?
Most PMax advice assumes a product feed. We have a client with no feed at all - commercial cleaning, six service lines, one van fleet - and every guide I read…
Does the ad group still mean anything as a unit of control under smart bidding?
Trying to build a mental model rather than follow advice, so bear with the length. Under manual bidding the ad group was a real unit of control: you set a bid…
Search terms from last week are missing but the cost for those days did not change
Noticed this morning that a chunk of last week's search terms aren't showing, while the cost for the same days is unchanged. So the spend is there and the…
cheapest way to find negative keywords when you only get 20 minutes a week
small budget, one guy, i do this on friday afternoons if at all. right now i sort search terms by cost, read the top 50, add whatever is obviously wrong. takes…
does pausing a keyword actually stop the spend or does it just move
paused about 30 keywords last month that had spend and no conversions. total account cost is the same this month. so did i save anything or did the budget just…
Do PMax search themes override my negative keywords?
We have a decent negative list at account level and I have just added search themes to a PMax campaign for the first time. Now I'm nervous, because the whole…
How are you splitting PMax and standard shopping without cannibalising?
Client runs both and I can't get a clean read on which one is doing the work. The theory is that PMax wins the auction when it expects to do better, so the…
Ads and GA4 report different conversion counts - which one goes in the board deck?
Every month I reconcile these two and every month they disagree by 15 to 20 percent (Ads higher, consistently). I know the textbook answer is that they count…
Do I need to grant access to the whole MCC or is a single account enough?
Agency situation. We manage 30 accounts under one manager account. Client is nervous about giving access to everything and asks if we can connect only their…
Consent Mode v2 deadline - what actually breaks if you do not migrate by March?
Clients keep asking and I want to be sure my answer is right before I repeat it five more times. The March deadline is being described as a cliff edge and I do…
Are single keyword ad groups still worth the maintenance?
We built the account on SKAGs three years ago and it worked, but close variants have eaten most of the point. Half my single keyword ad groups now serve on…