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Getting my team in without sharing one login between four people
At the moment there's one login for the firm and three of us use it, which our compliance people would have strong feelings about if they knew. What I need is…
AI Max beta - anyone got access, and does it eat your exact match traffic?
Rep mentioned AI Max on the last call and the description made me uneasy. As I understand it you turn it on for a search campaign and it starts matching…
Is PMax worth it when the conversion is an enquiry rather than a purchase?
We take bookings by phone and through a form. There is no basket, no feed, and no transaction value at the moment of conversion - the value arrives when they…
At £40 a click, how do you test anything at all?
Personal injury. Our average CPC is around £40 and the good keywords are north of £60. A hundred clicks is four thousand pounds, and a hundred clicks is not a…
One account out of four stopped updating, the other three are fine
Three of our four accounts updated overnight as usual. The fourth has not moved since Saturday. No error that I can see, it just stopped. Nothing changed at…
Running PMax across 40 locations without ending up with 40 campaigns
Considering PMax for the franchise group and the structure question is the whole decision. Forty locations, same services. One campaign covering all of them…
whats the actual downside of maximise conversions with no target
been on maximise conversions no target for about 8 months. leads are fine, cost per lead is ok, budget gets spent every day. everyone online says you should…
We have 2000 keywords and I suspect most of them do nothing
Our account has accumulated about 2000 keywords over six years. Looking at last quarter, around 300 of them had any impressions at all and about 90 had a…
Enhanced conversions for leads - worth the implementation effort on a B2B account?
Our dev team will do this but it will cost me a sprint's worth of goodwill, so I would like to know what I'm buying before I spend it. The pitch is better…
Fastest way to find the obvious waste when you inherit an account
We take on a handful of new accounts each quarter and the first week is always the same scramble. I would like a repeatable order of operations rather than…
Feed quality or asset quality - which one actually moves PMax?
Client has budget for one project this quarter and I have to choose. Either we rebuild the product feed properly - titles, attributes, the images that are…
Winding bidding back down after a seasonal peak without tanking volume
Peak finished mid February and I have been putting this off ever since, which is its own answer I suppose. During the peak I loosened the target CPA because…
I tried the broad match switch everyone argues about. 90 day results.
Someone asked last summer whether anyone had switched from phrase to broad and not regretted it. I did it in December on a client account and promised myself I…
Conversion numbers change for days that have already finished. Why?
I take a screenshot every Monday for client report. Last week Tuesday showed 14 conversions. Today same Tuesday shows 19. Nothing is broken, I assume, but…
Duplicate keywords across ad groups - does it actually cost you anything?
Auditing an account with a lot of duplication - the same keyword in the same match type sitting in four different ad groups across two campaigns. Every audit…
Has anyone rebuilt an account around intent themes rather than match types?
Following on from something I was chewing over last year about what the ad group is even for now. The conventional structure separates by match type: an exact…
Do I need to leave the tab open while the first import runs?
Started the import and it's late here. Can I close the laptop or does that cancel it?
Is anyone getting anything usable out of the PMax search terms reporting?
Every time reporting for PMax improves, I go and look, and every time I come away with categories rather than queries - broad buckets that tell me roughly what…
Probably a dumb question - what is the difference between a keyword and a search term?
Probably a dumb question but I have been running my own ads for four months and I am not confident I have this right. I thought keywords were what people type.…
How do you prove wasted spend to a client who thinks the account is fine?
Inherited an account where roughly a fifth of last quarter's spend went to keywords and search terms with no conversions at all (and a chunk of that to queries…