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We turned off all our broad match and nothing happened. What does that tell us?
Genuine puzzle rather than a humblebrag. Six weeks ago we paused every broad match keyword in the account (about 40 percent of the keyword count, roughly 25…
PMax has taken over my brand shopping traffic and now claims the credit
Launched PMax six weeks ago alongside an existing standard shopping campaign. PMax reports a return on ad spend roughly triple the shopping campaign's. Looked…
How do you explain a learning period to someone who wants results this week?
We changed bidding strategy nine days ago. Performance is worse than it was. My director wants to know whether to revert, and "it is still learning" sounds to…
Does "Last 30 days" include today or not?
Small thing that has been bothering me. I looked at Last 30 days this morning and then at Today, and the Today number doesn't appear to be inside the 30 day…
Demand Gen or PMax for the same budget - has anyone run both properly?
Client wants to put money into something above the search funnel and I have to recommend one. Both are pitched at the same job and they're not the same thing,…
the wasted spend number went down and i didnt do anything
last month it said about 340 of wasted spend. looked today and its 210. i havent added a single negative since christmas not complaining but if the number…
Channel-level reporting for PMax - what is everyone using in 2026?
Asking for a current answer because everything I can find on this is at least a year old and the reporting has moved twice since. The question is the same one…
Account level vs campaign level negatives - when does the difference actually matter?
We have negatives in three places now: an account level list, campaign level lists, and a scattering at ad group level added over the years by various people.…
Update says completed but yesterday's cost looks too low
Checked first thing and yesterday shows about 60 percent of what I would expect for a Monday. The update is marked as completed, so it's not still running.…
The same junk search terms turn up in all 40 accounts every single month
Monthly routine: go through each account, find the wasted spend, add negatives. Forty times. What strikes me every month is how much of it's the same. Jobs,…
Black Friday post-mortem - one week that ruins every annual average
Not asking for help exactly, more looking for company and possibly a better method. Our Black Friday week did roughly four times normal volume at roughly half…
Asset group reporting has improved - is it finally enough to act on?
Revisiting this because the reporting is genuinely better than it was two years ago and I want to work out whether my scepticism is still earned or just habit.…
Does the data update by itself or do I need to refresh it?
Second week in. The first import ran fine and the numbers have been changing since, so I assume it updates on its own. Just want to confirm there is nothing I…
A competitor started bidding on our brand name. What are the actual options?
Noticed a competitor appearing above us on searches for our own company name last week. Our brand CPC has roughly doubled since. I understand that bidding on a…
Client deleted old campaigns in Google - is that history gone from our reports too?
Client did a cleanup and removed maybe 15 old campaigns from 2024. Nobody asked us. Question is simple. Those campaigns had spend and conversions last year. Is…
Impression share lost to budget or lost to rank - which do you actually chase?
Perennial argument and I would like to hear where people land. Lost to budget says you ran out of money. Lost to rank says you were in the auction and not good…
Marketplace seller - can I run PMax if my products live on someone else's site?
Most of my volume is on marketplaces. I have a small own-brand site but it's maybe 15 percent of sales. Can I run PMax pointing at marketplace listings, and if…
found 400 quid of clicks on a term i already had as a negative. how
added "hvac jobs" as a negative back in march. checked this week and ive spent about 400 on "hvac job", "hvac jobs near me" and "hvac technician jobs". so the…
First sync still running after 20 minutes - normal for a year of history?
Probably a dumb question. I connected my account this morning and the initial import has been going for a bit over twenty minutes. The status still says it's…
Does writing ad copy per ad group still matter, or has RSA made it pointless?
Client asked me why we charge for copywriting when Google assembles the ad itself, and I gave an answer I wasn't fully satisfied with. The steelman of their…