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Ask questions, share wins, and get answers from other Keyword Ninja users.
Welcome - the community has moved here, and how to get a good answer
The community has a new home. This is it. A note on the archive, because it will be the first thing regulars notice. Older discussions have been brought across…
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Jul 12, 2026
Wasted spend is reporting zero this month and I do not believe it
Our wasted spend total came back as zero for the current window. Last month it was a few hundred pounds and nothing about how we work has changed. I would like…
Does ad copy still belong to us now that AI Max can rewrite the headlines?
Working through what AI Max means for how we write, and the headline generation is the part I keep circling. In a regulated profession the copy is not a…
Added ad group negatives on an AI Max campaign and the queries kept coming
Client has AI Max switched on for one search campaign. Last week I found a cluster of irrelevant queries - job seekers, mostly - and did what I always do:…
PMax and AI Max both running - how do you tell which one brought the traffic?
I have a PMax campaign and a search campaign with AI Max enabled, running at the same time against the same catalogue. Both can now match queries I never…
Configurable thresholds for the wasted spend detectors
Writing this up properly as promised in an earlier thread. The zero-conversion keyword detector needs at least 30 clicks and at least $25 of cost. Both of…
300 search terms to review and I lose concentration after about 40
Backlog of about 300 terms to go through. I start well, and somewhere around the fortieth my brain stops distinguishing between them and I know I'm…
Search terms showing with no keyword against them - is that a reporting gap?
Client account, search campaign. In the search terms list some rows have keyword, some rows have nothing in that column. Cost is there, clicks are there,…
AI Max is enabled on one of my campaigns and I am fairly sure I did not enable it
Checked settings this morning and one of our four search campaigns has AI Max switched on. I didn't turn it on and neither did my colleague. It may have been…
whats autopilot and should i turn it on
saw autopilot in the menu. sounds like it does the work for me which is obviously appealing since i do this on fridays if at all what does it actually do and…
Built a campaign this morning and it is not showing here yet
Created a new campaign in Google Ads about an hour ago. It's not appearing on this side yet. Is there a wait, or should it be immediate and something is wrong?
One blocklist we can maintain in a single place and apply to every account
Following on from the thread I started before Christmas about finding the same junk in forty accounts every month. What I want is a list I maintain once -…
let me tick 20 search terms and add them all as negatives at once
going through search terms one at a time is fine when theres 5. friday i had about 40 obvious ones and i clicked add negative 40 times. can there be checkboxes…
Export the wasted spend view so it can go straight into a client report
The wasted spend analysis is the single most persuasive screen for a client conversation and I currently get it in front of them by taking screenshots, which…
Remember which search terms I have already looked at and decided to keep
When I review search terms I make three kinds of decision: this is junk (add a negative), this is good (maybe add it as a keyword), and this is fine as it's…
Let me leave a note on a campaign saying why we changed something
Every year I look at a chart, see something odd in April, and spend twenty minutes working out what we did. Usually it was deliberate and usually it was me!…
The underperforming ads check flagged the ad that brings in our best cases
Ran the wasted spend analysis this morning and one of the underperforming ads it surfaced is the ad I would least want to pause. It has a low click-through…
Why is my $18 zero-conversion keyword not flagged as wasted spend?
I have been going through the wasted spend report for last month and there's a keyword I expected to see on it that's not there. The keyword has 22 clicks,…
Best way to compare the same month across four accounts side by side
Monthly routine is comparing our four regional accounts against each other for the same period. At the moment I open each one, note the numbers, and assemble a…
Reauthorisation prompt appeared this morning - what actually triggers it?
Logged in and there's a prompt asking me to reconnect Google. I did it, took ten seconds, everything works. Question is why. Nothing changed at our end. I…