Features
- Invite a client to review search terms Client Access lets you hand the search-term review to your client on one locked-down screen — scoped to a single account — while every keyword and negative they choose applies live and is logged under their name.
- How to use Search Terms Ninja (desktop and mobile) Review search terms one card at a time — block waste, add the winners, then apply in a batch. Desktop keyboard shortcuts, mobile swipe gestures, the queue, filters, and belts, explained.
- How Ninja Shield blocks click fraud on your Google Ads campaigns Set up Ninja Shield to catch repeat clicks from the same visitor, review them before anything is blocked, and see your estimated ad-spend savings.
- How to automate optimizations with Automation Rules Deploy a ready-made rule from the Gallery to automatically pause wasted keywords, add negatives, or promote winning search terms - with a preview before anything changes.
- How to build and share client reports Build a branded, client-ready PDF report in minutes - pick the pages, preview it, generate it, and share it with a link or schedule it to send itself.
- How to invite your team and manage roles Invite teammates to your workspace without sharing your Google Ads login - pick a role, send an invite, and manage access from one page.
- How to use Smart Blocklist to cut wasted spend Smart Blocklist cross-checks your search terms and keywords against a curated catalog of junk categories, then lets you block the waste or dismiss anything that actually fits your business.
- How to use Quick Wins (Copilot) to clean up wasted spend One ranked list of every wasted-spend fix across your account - pause it, add it as a negative, or fix a high-CPA keyword, one click at a time or in a Tinder-style review deck.
- How Year-over-Year Recovery separates market decline from fixable mistakes See exactly what changed vs. the same month last year, campaign by campaign - and which of it is a market-wide slowdown versus something you can undo with one click.
- How to find and fix wasted ad spend Four rule-based detectors that scan your account for zero-conversion keywords, underperforming ads, negative-keyword candidates, and duplicate keywords - free on every plan.
- How to use AI Insights - recommendations, weekly reports, and Ask Anything Generate ranked, one-click recommendations across your account, a weekly narrative summary, and ask plain-English questions about your data - all backed by real numbers, not guesses.
- How to use AI Negative Themes to spot wasteful search-term patterns Let AI scan your zero-conversion search terms and pick out the recurring words and phrases worth blocking - competitor brands, job seekers, DIY searchers - before you add them as negatives.
- How to use N-gram Analysis to find wasteful word patterns in search terms N-gram Analysis rolls up cost, clicks, and conversions by word and word-pair across all your search terms - so a single low-intent word can point you to a whole cluster of wasteful queries at once, and you can add it as a negative in one action.
- How to find and fix keyword conflicts (negatives blocking your own keywords) A negative keyword can silently block one of your own enabled keywords from ever showing an ad. The Conflicts page finds every case of this across your account and lets you fix it in one click - remove the negative, or pause the keyword instead.
- How to use Segments & Opportunities to find where you lose impressions and money One page, four ways to lose ad spend - impression share, time of day, device, and location. Each tab rolls up performance along that dimension and flags exactly where you're losing impressions or spending with nothing to show for it.
- How to use the Dayparting Heatmap to find and fix wasteful hours A 7x24 grid of every hour and day of the week, colored by spend, that shows exactly when you're wasting money and when you're winning - plus PRO+ recommendations that can write a full-week ad schedule straight to Google Ads.
- How to use the Quality Score page to find and fix the real component behind a low score A low Quality Score is a real CPC tax, but the number alone doesn't tell you what to fix. This page surfaces your spending, low-QS keywords alongside Google's own ad relevance / expected CTR / landing page breakdown, and a specific fix for whichever one is weak.
- How to use the Performance Max page to check asset-group health Performance Max campaigns have no keywords or ad groups to diagnose - the atomic unit is the asset group, and its health signal is Google's own ad strength rating. This page rolls up PMax campaign performance and flags exactly which asset groups need more creative.
- How to use Landing-Page Audit to check message match between your ad and its page A great ad sending traffic to a mismatched landing page still wastes the click. This tool fetches your ad's actual landing page, has AI compare it against the ad's own keywords and copy, and scores the match with specific fixes.
- How to use the Competitors page to see who's outranking you Google Ads' API doesn't expose auction-insights data, so this page works from a report you export once from the Google Ads UI - upload it here to see impression share, overlap, and exactly which competitors are outranking you.
- How to run RSA A/B tests to find a winning ad Pit an AI-generated challenger ad against your current control ad in the same ad group, then let real performance data - not a guess - call the winner once both have enough traffic.
- How to use Budget Forecast to model spend changes before you make them Drag a per-campaign slider to model a budget increase or cut and see the projected change in conversions and value instantly - a first-order estimate from each campaign's own historical efficiency, not a trend forecast or an LLM guess.
- How to use the Change Log to review, undo, and measure the impact of every change Every manual edit and automation run in one merged timeline, with one-click undo and a before/after performance verdict for any change - so nothing you or an automation rule does is a black box.
- How to connect Search Console and compare organic vs paid Keyword Ninja syncs your paid Google Ads data - the GSC integration adds your organic Search Console data next to it, so you can see exactly which search terms you're already winning for free and stop paying to compete with yourself on them.
- How to connect Google Analytics (GA4) and see what happens after the click Google Ads tells you what happened before the click. Search Console tells you what ranks organically. The GA4 integration closes the last gap - what actually happens once someone lands on your site - and it's the only signal that can catch a broken conversion tag before it silently blinds Smart Bidding.